Ford Registers “EcoBeast” with U.S. Patent and Trademark Office
Moniker Could Be New Model or New Engine
Up until now, Ford’s EcoBoost line of GDI turbo engines has been marketed primarily on the merits of their combination of performance and fuel economy. Although impressive performers in their own rights, Ford has downplayed any overt performance connotations of the engines, aside from some select applications such as the Focus ST and Fiesta ST. However, that may be about to change, if a recent trademark filing is any indication. Earlier this month, Ford registered for a trademark on the “EcoBeast” name. Some enthusiastic EcoBoost owners have been colloquially using the term to refer to their vehicles, with a number of aftermarket decals and badges available online. But it seems Ford wants to make a more deliberate performance orientation with its GDI turbo engines with this filing.
It’s unknown whether the application will be used on a concept or production vehicle, or for that matter, if it will be an actual model, or just an engine designation. The persistent rumor floating around the Internet is that it will be related in one form or another to the next-generation F-150 Raptor successor. Many believe the truck will receive a high-output 3.5L EcoBoost V-6 with more than 400 hp and 450 lb-ft of torque, matching or surpassing the output of the outgoing Raptor’s 6.2L V-8 with 411 hp and 434 lb-ft of torque. Some have gone even further out on a limb and suggested that the name could be used on the rumored twin-turbo V-8, that could be loosely based on the 2016 Mustang Shelby GT350’s flat-plane engine, with more than 600 hp and 600 lb-ft of torque. Whatever the EcoBeast is, with the Detroit Auto Show right around the corner, and Chicago and New York not far behind, we will probably find out soon enough.
Source: U.S. Patent and Trademark Office