November 2014 Pickup Sales – Fighting for Runner-Up Status
Pickup truck sales are usually a battle for second place, as the Ford F-Series almost always leads the pack by a wide margin. That’s true of November 2014, even though the plants that build the F-150 were idled for some time to prepare for the new-for-2015 model.
This month, in spite of a healthy year-over-year increase, the Ram pickup took a back seat to the Chevrolet Silverado, which comes in at Number Two for the month of November. Absent from the Top 10 list is the Honda Ridgeline, which barely sold 500 units last month. It won’t be returning for 2015. Also missing are the ancient 2013 Chevrolet Avalanche and Cadillac Escalade EXT, which sold a grand total of five new vehicles in November.
1: Ford F-Series: 59,049, down 9.9 percent
The Ford F-Series saw a year-over-year decrease due in part to plant idling and stiffer competition from GM and Ram, but it still retains a healthy sales lead (as long as you don’t combine the Silverado and Sierra twins’ numbers). We know at least one 2015 F-150 contributed to November’s best-in-class sales.
2: Chevrolet Silverado: 42,799, up 24.5 percent
The Chevrolet Silverado has maintained its second-place spot on the list of bestsellers thanks to the new-for-2015 2500 and 3500 models. The 1/2-ton has received a few refinements as well, even though it was introduced as a brand-new model last year.
3: Ram P/U: 35,865, up 21 percent
The Ram 1500, 2500, and 3500 each represent vast improvements over older Ram and Dodge pickups, and their steadily rising sales numbers show it. With best-in-class fuel economy and segment-exclusive rear coil springs (on the 1500 and 2500, anyway), the Ram is an excellent option for fullsize truck buyers.
4: GMC Sierra: 22,544, up 57.0 percent
If you combine sales of the Sierra with those of its Silverado stablemate, the GM trucks were the best selling new pickups on the road for November. Even separated out, the Sierra makes great sales numbers at higher average transaction prices than its Chevy sibling.
5: Toyota Tacoma: 13,018, up 7.4 percent
Even though the Tacoma is one of the oldest pickups on the market today, it still sells very well thanks to its aggressive pricing and great reputation. Newer models like the off-road-friendly TRD Pro should help it stay relevant until a replacement shows up in 2015 or 2016.
6: Toyota Tundra: 9,580, down 0.5 percent
The Tundra, which was facelifted for 2014, still sells reasonably well, but it probably needs a complete redesign for it to compete sales-wise with the Big Three. As in the Tacoma, a TRD Pro off-road package brings useful equipment and loud cosmetics to the four-wheeling crowd. In spite of its age, it’s still a decent truck.
7: Nissan Frontier: 6,332, up 5.5 percent
The current Nissan Frontier came on the market for 2005, making it one of the oldest trucks currently for sale. Like its Toyota countrymen, it has managed to stay on the radar of truck buyers by adding off-road packages and capitalizing on its brand’s excellent reputation for reliability.
8: Chevrolet Colorado: 2,366, new model
The Colorado’s rollout continues, and even though this month’s sales numbers don’t reflect it, this midsize truck is the best pickup value on the market today. With great interior quality, refined and efficient powertrains, and modern styling, we have little doubt the Colorado will start climbing this list as more vehicles get into showrooms.
9: Nissan Titan: 972, down 17.6 percent
We don’t mean to pick on Japanese trucks, but the 2004-vintage Titan is the poster child of vehicles that needed to be replaced, like, yesterday. Luckily for us, a new Titan is on its way to the North American International Auto Show this January in Detroit, and it’s bringing a Cummins turbodiesel V-8 with it. We are beyond excited to see and drive that truck. Also, to the Titan's credit, it's outselling the newer and more efficient, but less capable and less rugged Ridgeline pickup, as well as the brand-new GMC Canyon.
10: GMC Canyon: 854, new model
Everything we said about the Chevy Colorado applies here as well. The Canyon’s handsome, mini-Denali styling only adds to the GM midsize twins’ appeal, and we’re sure it’ll sell very well. We love the GMC-exclusive dash stitching and LED signature lighting, but the limited availability of a manual transmission and higher base prices may hurt the Colorado/Canyon twins' attractiveness to some midsize-truck buyers.