November Sales Boosted by Trucks and Discounts
November was an excellent month to be an automobile manufacturer. According to Automotive News, sales were up almost universally throughout the industry, with the biggest year-over-year gains being attributed to excellent light-truck sales and Black Friday discounts.
Passenger vehicle sales (including cars, minivans, crossovers, SUVs, and light trucks) totaled 1.3 million in November, the best sales result for that month since 2001. However, car sales slipped a bit over November 2013, while truck sales surged, so it’s clear that a higher proportion of last month’s sales were pickups, SUVs, and crossovers.
General Motors was a big winner in November sales, with huge gains posted for GMC and Buick (fed largely by those brands’ robust crossover and truck sales). Chevrolet also saw a sales surge, while Cadillac volume declined somewhat.
One exception is Ford, which sold fewer cars this November than last November. That was due in large part to the F-150’s slip in sales volume, thanks to reduced production of the 2014 model to prepare for the 2015s. However, sales of the Explorer and Escape were up, and the facelifted Expedition and Lincoln Navigator sold well last month, too.
Subaru sales also broke records for the company, thanks in part to the Top-10–selling Outback and Forester, while Toyota light truck sales set November bests for the company. Additionally, Ram-brand deliveries rose more than 30 percent, a greater gain than any company under the Fiat Chrysler umbrella. Jeep sales posted a significant increase as well.
The moral of the story is clear: Americans are still as in love with trucks and SUVs as ever before.
Source: Automotive News