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  • Toyota May Show Updated Tacoma in Detroit

Toyota May Show Updated Tacoma in Detroit

Update Comes Following Accolades for GM’s New Midsizers

Dec 4, 2014
The midsize truck segment has been a stagnant backwater for the better part of a decade, with only incremental updates every few years to interior and exterior trim and convenience features. It has been an effective duopoly between Toyota and Nissan, with the Tacoma enjoying the majority of market share for the segment for many years. After getting along with minor updates year to year, it seems Toyota is finally ready to give a more comprehensive update to its midsize standard bearer, according to Toyota senior vice president of operations Bob Carter.
In a Bloomberg report, Carter said to expect news on the updated Tacoma at next month’s Detroit Auto Show, including a possible reveal of the updated truck. Spyshots we’ve seen don’t reveal extensive styling details, but it’s not uncommon for manufacturers to hide test mules in existing sheetmetal until late in the model’s development cycle. The most likely updates will probably be powertrain improvements to enhance fuel economy, an area where the current Tacoma falls far behind the new GM twins.
General Motors’ new midsize twins, the Chevrolet Colorado and GMC Canyon, have received favorable reviews from critics, and the Colorado was just announced as Motor Trend’s 2015 Truck of the Year, beating out what many believed would be presumptive winner, the 2015 Ford F-150.
Source: Bloomberg

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