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  • December 2014 and Year-End Truck Sales

December 2014 and Year-End Truck Sales

GM Posts Strong Year-End Sales Surge, Ram Up Most for Year

Jan 5, 2015
2014 has proven to be a banner year for automakers and especially for fullsize trucks. The combination of record-low fuel prices, along with generous incentives and promotions, resulted in record sales for all of the Detroit Three truck makers. The biggest winner for December was the Chevrolet Silverado, with sales up 35.8 percent over last year. Ford was down slightly for December but still remained the best-selling model by a large margin.
The midsize Chevrolet Colorado and GMC Canyon have brought some life back to the segment and make a substantial return to the sales charts. However, the Toyota Tacoma comfortably remains the best-selling model in the midsize segment for the time being. Here’s a rundown of the December 2014 and year-end truck sales results.
Photo 2/12   |   2015 Ford F 150 16 Front Three Quarter
1) Ford F-Series – 74,355, Down 0.3 Percent Month, Down 1.3 Percent Year
The Ford F-Series closed out 2014 relatively flat, with sales down 0.3 percent year-over-year for December and down 1.3 Percent for the year. However, with a cumulative sales total of 753,851, it remained the country’s best-selling truck and vehicle by a large margin. Increased production from the Dearborn truck plant and an update to the Kansas City plant to the new aluminum body process should help bolster sales of the 2015 model, which started arriving in dealers in December.
Photo 3/12   |   2015 Chevrolet Silverado 1500 Rally Edition In White
2) Chevrolet Silverado – 57,837, Up 35.8 Percent Month, 10.3 Percent Year
After seeing modest but consistent growth for much of last year, the Silverado surged to the front of the pack for December, posting a robust 35.8 percent December gain over 2013. Chevrolet likely benefited from a dwindling inventory of F-150s and cash generously piled on the hood to entice buyers. Year-end total sales were also up 10.3 percent over 2013.
Photo 4/12   |   2015 Ram 1500 Laramie Longhorn Crew Cab 4x4 Ecodiesel Front Three Quarter 02
3) Ram 1500/2500/3500 – 44,222, Up 32 Percent Month, 24 Percent Year
Ram kept up its strong performance for December, posting a 32 percent December gain and finishing up 2014 with a 24 percent increase over 2013 sales. The Ram 1500 EcoDiesel is surpassing expectations, and the Warren, Michigan, factory is running with a 20 percent production mix for the model. No longer the newest, shiniest model on the block, it will be interesting to see how the Ram fares against the all-new F-150 in the new year.
Photo 5/12   |   2015 Gmc Sierra 1500 Elevation Left Front Angle
4) GMC Sierra – 23,436 – Up 31.3 Percent Month, 14.9 Percent Year
The Sierra nearly met the Silverado’s December performance on a percentage basis, up 31.3 percent for the month, as well as posting a 14.9 percent gain year-over-year compared to 2013. Although sales are incremental compared to the F-Series and Silverado, GMC and the Sierra in particular is a strong performer in regional markets such as California and in urban areas.
Photo 6/12   |   2015 Toyota Tacoma TRD Pro Front Three Quarter In Motion 02
5) Toyota Tacoma – 14,284, Up 11.9 Percent Month, Down 2.8 Percent Year
The current Tacoma is starting to show its age, and Toyota knows it. An all-new model is coming for 2016 that aims to keep the Tacoma at the top of the midsize sales charts. The new Colorado and Canyon have been on-sale for just a little over a month, so it will take some time to determine whether GM’s new midsize twins are a legitimate sales threat to Toyota.
Photo 7/12   |   2015 Toyota Tundra Bass Pro Shops Off Road Edition Front Three Quarter View
6) Toyota Tundra – 10,519, Down 4.3 Percent Month, Up 5.1 Percent Year
The current Tundra is a little fresher than its little brother, with a refresh just last year, as well as the addition of a new TRD Pro model. Sales were down for December, but overall sales for the year were up slightly. Still impressive from a power and performance standpoint, Toyota’s iForce 5.7L V-8 is falling well behind its domestic competitors in fuel economy.
Photo 8/12   |   2014 Nissan Frontier Crew Cab Three Quarters Drivers View
7) Nissan Frontier – 6,060, Up 12 Percent Month, 18.3 Percent Year
The Frontier has been a respectable performer for Nissan over the last few months, and the truck finished up December as well as calendar 2014 up double digits. Its overall sales of 6,060 for the month and 74,323 for the year are no immediate threat to the Tacoma’s dominance, but still represent a potential conquest market for the new GM models. An all-new model is not expected until 2016 or later.
Photo 9/12   |   2015 Chevrolet Colorado Z71 Front Three Quarters View
8) Chevrolet Colorado – 4,037 Month, Up 134.6 Percent Year
The Chevrolet Colorado makes a triumphant comeback to the sales charts for the last few months of 2014. With more than 4,000 units sold for December versus zero for December 2013, it’s a definite step in the right direction.
Photo 10/12   |   2015 GMC Canyon All Terrain Front Three Quarters
9) GMC Canyon – 1,533 Month, Up 230.5 Percent Year
The new Canyon returns alongside the Colorado and is off to a strong start, but overall sales are still modest. Combined monthly sales of the two models still trail the Nissan Frontier, but that scenario may change over the next few months as production ramps up in Wentzville. Combined with the Colorado, surpassing the Frontier’s sales numbers may not be a huge feat, topping the Tacoma promises to be a much more formidable challenge.
Photo 11/12   |   2014 Nissan Titan Side View
10) Nissan Titan – 869, Down 32.3 Percent Month, 20.2 Percent Year
The current Titan is one of the most dated designs on the market, and Nissan has made sure that the automotive press and potential buyers know that an all-new model is #cumminssoon. But the diesel option is not the only headlining feature on the new truck. A full range of engines is anticipated, including a base V-6 and updated gas V-8, as well as a full array of bed and cab configurations, including a regular cab model for the first time.
Photo 12/12   |   2014 Honda Ridgeline RTL Front
11) Honda Ridgeline – 481 Month, Down 69.2 Percent, Down 24.5 Percent Year
Honda’s loveable oddball continues to find a few homes across the country, but the once-revolutionary design is starting to show its age, despite some detail updates to keep things fresh. An all-new model is expected soon, likely sometime in calendar 2016, with a more conventional look and significantly improved fuel economy.