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  • General Motors Trademarks “Z71 Trail Boss”

General Motors Trademarks “Z71 Trail Boss”

Designation Suggests More Serious Off-Road Models

Jan 26, 2015
Of the Detroit Three, the off-road offerings from General Motors are typically the least aggressive. Since the discontinuation of the Hummer brand in 2010, GM hasn’t had a dedicated line of serious off-road vehicles. Chevrolet’s Z71 package and GMC’s All Terrain trims add upgraded shocks and other upgrades but nothing on the order of the F-150 Raptor or the Ram 2500 Power Wagon. However, that may not be the case for much longer. According to a filing with the U.S. Patent and Trademark Office, GM filed for a trademark application for “Z71 Trail Boss” this month. The filing additionally identifies “light duty pickup trucks” as the use for the trademark.
This leaves the door open to using the designation for either the Silverado or the midsize Colorado. The extent of the hardware that would accompany the trim is unknown, but the showing of the Colorado ZR2 concept with remote-reservoir shocks and an integrated winch certainly indicate that GM would like to give its trucks a greater measure of off-road credibility. What would you rather see: a Raptor-fighting Silverado Z71 Trail Boss or a Tacoma TRD Pro foe in the form of a Colorado Z71 Trail Boss?
Source: U.S. Patent and Trademark Office

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