Global Jeep Sales Surpass 1M for the First Time Ever in 2014
CEO Mike Manley Credits Strong Sales of Cherokee, Grand Cherokee For Gains
Jeep’s global 2014 sales crested the million mark for the first time in the history of the brand, as 1,017,019 new Jeeps found homes throughout the year. The company’s current high-water mark came due to strong product offerings, healthy gains in emerging markets, and low gas prices worldwide, all factors that favor utility vehicles like the ones Jeep produces.
Lots of the credit for the record-breaking sales year belongs to the new-for-2014 Cherokee. The compact off-road friendly SUV has enjoyed excellent sales since its debut late in 2013, and not just in the United States. According to the Toledo Blade, the Cherokee was the first American-made vehicle to appear as a Top 10 car in Japan, a list compiled by Japanese auto journalists. The little crossover’s inclusion in that list provided the brand with a great shot in the arm in Asia and the Pacific.
Jeep CEO Mike Manley previously predicted the brand would sell about 800,000 vehicles this year and that cresting the 1M mark would happen in 2015, but the runaway success of the Cherokee and Grand Cherokee helped beat that projection.
“While we are especially pleased with the way the new Jeep Cherokee is resonating in the marketplace, the fact is that every vehicle in the Jeep lineup recorded significant worldwide sales gains,” Manley said.
In addition to breaking global yearly sales records (by 39 percent over 2013, we might add), the Jeep brand sold a best-ever 692,348 vehicles in the United States in 2014, led by the top-three Grand Cherokee, Cherokee, and Wrangler. Those vehicles frequently show up in industrywide top-10 sales charts, so it’s unsurprising that they’re such hot sellers for Jeep.
In 2015, Jeep anticipates even more growth with the introduction of the compact Renegade crossover SUV. The Renegade went on sale in Europe late last year and has been well received, and it will make its first stateside appearance on the marketplace in March. In addition to the lower-priced model, Jeep also plans to add production facilities in Europe, Brazil, and China, all of which will make getting Jeeps to popular markets in Asia and Latin America easier and cheaper.
Source: Fiat Chrysler Automobiles, Toledo Blade