Nissan Expecting Major Sales Growth For Titan
Projected Sales Almost Ten Times Current Levels
The 2016 Nissan Titan has a lot of lost ground to make up in sales, moving a mere 13,000 units in all of 2014, roughly one-fifth of monthly Ford F-Series sales. But Nissan points out the success of the Titan when it was first introduced, when sales exceeded 80,000 in its first two years. With three powertrains and multiple bed and cab configurations, Nissan says it has 90 percent of the fullsize market covered and expects customers to respond accordingly. The company is aiming for a 5 percent share of the fullsize market, which sounds modest at first glance but would represent an almost ten-fold increase over current sales levels, according to Automotive News.
Although all of the attention over the last several weeks has been on the Cummins-powered Titan XD model, the XD is expected to comprise a minority of overall Titan sales, with the gas V-6 and V-8–powered models making up the bulk of sales.
Nissan said it’s prepared for much higher demand for the new truck, saying its plant in Canton, Mississippi, is prepared for volume of more than 120,000 units or more. For comparison, the Toyota Tundra sold 118,493 units in 2014.
Source: Automotive News