2015 Cadillac Escalade Hot, Sedans Not
Large SUV Flying Off Dealer Lots While Cars Languish
It’s good to be popular, but that popularity can be a problem for automotive brands if it’s concentrated in just one product instead of the entire lineup. Such is the current case with Cadillac. The brand’s iconic fullsize SUV, the Escalade, is reportedly selling at a brisk pace, with some dealers reporting they’re sold nearly as fast as they come off the truck. Unfortunately, that’s not the case for the rest of the Cadillac lineup. Even critically acclaimed models like the new CTS and ATS sedans are sitting on lots, forcing GM to offer generous incentives to entice buyers, Automotive News reports.
This is proving especially irksome to new brand CEO Johan De Nysschen, who was initially determined to hold the line on pricing and rebates to help re-establish Cadillac as a premium brand. But the cold, hard reality of angry dealers and corporate sales goals are forcing his hand.
Anecdotally, while it’s relatively common to see Escalades sharing garage space with other upscale brands like BMW, Mercedes-Benz, Audi, and Lexus, you rarely see another Cadillac. The Escalade brand has been built over the course of more than a decade to the point where it’s considered a brand onto itself. Yet despite Cadillac’s best efforts with the world-class CTS and ATS, it has yet to translate the sales success it enjoys with the Escalade to a halo glow over the rest of its lineup.
Source: Automotive News