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  • That Was Fast -- 2015 Chevrolet Colorado Rises to Second-Best-Selling Midsize Truck

That Was Fast -- 2015 Chevrolet Colorado Rises to Second-Best-Selling Midsize Truck

Los Angeles Top Metropolitan Market

Feb 2, 2015
Official sales figures for January 2015 won’t be released until tomorrow, but already, the bowtie brand is claiming a victory with its new 2015 Chevrolet Colorado midsize pickup. In just a few short months of being on-sale, Chevrolet claims the Colorado has already surpassed the Nissan Frontier as the second-best-selling midsize truck. While tooting your own horn about being “second best” may seem strange, it’s a major accomplishment for the Colorado, which took a two-year production hiatus.
The Toyota Tacoma still enjoys a dominant market share in the midsize segment, and overtaking the Tacoma will likely take the combined sales of the GMC Canyon and Colorado to ever have the chance of happening. But if early trends are any indication, Toyota should at least be a little concerned, as the Colorado’s top-selling metropolitan market is Los Angeles, a market traditionally dominated by import brands in almost every segment. Strong performance in this import-loving region could signal sustained success for the Colorado.
The Colorado and Canyon won’t have much time to rest on their laurels, however. The 2016 Toyota Tacoma was revealed at the 2015 Detroit Auto Show, featuring all-new sheetmetal, a new interior, and a new 3.5L Atkinson-cycle V-6, which promises a dramatic improvement in fuel economy over the current 4.0L engine. You can bet Toyota is not going to give up the midsize truck sales crown without a fight.
Source: General Motors