2015 Ram Laramie Limited Pours on the Lux in Chicago
Ram Truck Adds Extra Chrome, Obvious Ram Badging, “Black Tie” Style
When it was redesigned for 2009, the Dodge Ram brought new levels of refinement and luxury to the fullsize pickup market, leapfrogging most (if not all) of the competition with its soft-touch interior, rigid structure, and composed ride. But even though the Dodge name has been retired from the pickup market, Ram Truck is still furthering that predecessor’s reputation for luxury and quality. Nowhere is that more evident than with the newly refreshed 2015 Ram Laramie Limited.
The New Face of Ram?Available for the Ram 1500, 2500, and 3500 pickups, the Laramie Limited is the division’s range-topping trim. However, unlike the previous Double-L, the new one departs from Ram tradition by losing the signature crosshair grille in favor of a scripted Ram logo (much like the also-new Ram Rebel off-roader) set against a chrome-heavy backdrop. Bookending the Ram lettering are two nostril-like air inlets that remind us of Lincoln’s split-wing grille design. It’s polarizing, but it definitely fits in with the segment’s lust for chrome. Representatives from Ram were mum on whether or not we’ll see more models getting a plus-sign-free nosejob (aside from the Limited and aforementioned Rebel), so we’ll wait and see if it’s a two-off design or a whole new direction for the brand.
The profile is largely unchanged, with extra chrome trim added to the bottoms of the doors and a new wheel design (20 inches on all models) filling the wheel wells. LED taillights with frosted bezels and chrome trim rings are linked by a tailgate-width beveled chrome strip along the bottom edge. Above that strip is a giant, 20-inch-wide Ram badge done in more of the shiny stuff. There’s no mistaking this truck for anything but a Ram, even without that four-point grille design. We think the Ram brand may be trying to forge its own identity so people stop referring to the trucks as Dodges, and if that’s the case, the Laramie Limited will do a lot to cement the idea into people’s minds.
The Laramie Limited will be available in seven different colors, including various shades of grey, black, and silver, along with red, white, and blue (because ’Murica).
Black is the New BlackIntended to compete with the likes of the GMC Sierra Denali, Chevrolet Silverado High Country, and Ford F-Series King Ranch, the Laramie Limited really comes into its own when the driver sets foot in the all-black interior. For the first time in a modern Ram truck, the headliner, pillar trim, and seat upholstery are black, which the division says was an intentional decision that allows designers to control contrasts. Such bright spots can be found on the Black Natura Plus premium leather, where Greystone seat stitching and leather piping give the truck a very bespoke feel. Don’t laugh when we say this, but the seats remind us of what you might find in a quarter-million-dollar English sedan, at least in terms of the colors and design schemes used.
Any questions as to this truck’s nationality go right out the window when people see the western-style embroidery on the leather door cards and armrests. Although it eschews the Laramie Longhorn’s brown and tan leather, this truck is still very much a cowboy Chrysler.
That’s evident in more of the truck’s interior details. The seatback pockets, for example, look like expensive saddlebags, trimmed as they are in leather closure flaps with chrome Ram-lettered buckles. Hide also adorns the center console storage lid (which includes a flashy Limited badge and French stitching), steering wheel, pillar handles, door panels, and armrests. Designers also applied Black Argento dark wood and Liquid Graphite metallic accents throughout the cabin, including the dashboard, door panels, and center console. Berber carpeting (yes, really) is held in place using silver fasteners, and removing the luxurious floor mats reveals a slush-capturing rubber floor. That’s an awesome idea, as even ranch trucks get dirty occasionally.
One of our favorite features of the interior is the understated instrument binnacle, where the Liquid Graphite gauge faces with diamond-knurled trim rings reside. A unique lettering font instantly informs the driver he’s behind the wheel of a Laramie Limited, subtly setting the truck apart from its brethren. It’s a tiny detail that not many will notice, but it makes the Laramie Limited feel like a fully fleshed-out custom job, rather than a paint-and-tape special.
Boxes TickedThe truck comes almost fully equipped from the start. The newest iteration of Chrysler’s Uconnect infotainment system comes standard navigation, presented in Limited-specific graphics and screen backgrounds. The driver commands Uconnect through an 8.4-inch touchscreen, set into the center stack with dark metallic paint, wood inlays, and silver bezels.
Standard ventilated front seats, heated front and rear seats, power-adjustable pedals, remote engine start, and a heated steering wheel ensure that driver and passengers all ride in complete comfort, no matter the conditions. The Laramie Limited will also come standard with air suspension on the 1500 models, while 2500 and 3500 trucks with the 6-foot, 4-inch bed come standard with RamBox lockable storage. We’d expect options to be pretty limited, since the trucks are already generously equipped.
As could be expected of the truck market, the Ram Laramie Limited will be available in several different styles. Potential buyers can option 1/2-, 3/4-, and 1-ton applications; single or dual rear wheels; two-wheel drive or four-wheel drive; two different cab styles; and two different wheelbases. 1500 models will be available in the second quarter of 2015 (as a late-availability 2015 model), while heavy-duty buyers will have to wait until the third quarter of 2015 for their 2016 trucks.
More Polo, Less BoloWith some of the competition optioned with about as many features as a German luxury car, the Ram Laramie Limited has a big hurdle to jump. However, the exclusive leather and fine interior detailing look like they might really be able to elevate the competition to a new plane. We’re slightly let down by the exaggerated front and rear badging, and some of us (your author included) miss the big crosshair grille that’s adorned Rams since 1985, but the tasteful use of chrome on the wheels and body trim looks great.
Overall, it’s a much more subtle design than the Ram Laramie Longhorn, Chevrolet Silverado High Country, or Ford King Ranch. In fact, its urbane color choices, custom-looking leather upholstery, and metallic-toned accents look like they’re tailor-made to beat the GMC Sierra Denali at its “professional-grade” game, and Ram’s marketing materials were spot on when describing this truck as a black-tie alternative to the southwestern-themed Longhorn.
Members of the Truck Trend Network staff have always liked Ram trucks. We’ve driven several iterations from Tradesman to Power Wagon, and we’ve always been impressed by their interior quality and overall refinement. We’re definitely interested in seeing how the range-topping Laramie Limited will fare against its competition, and we can’t wait to get our grubby, lower-class mitts on the heated leather steering wheel to experience its luxury for ourselves.
Source: Ram Truck