Calendar Challenge - Particulate Matters
As magazine production schedules go, it’s October 2014 right now, and I’m writing this column for our February 2015 issue—a magazine you can read for the first time in December 2014. Wait…what?! I know, to those of you who aren’t familiar with this business, reading a magazine that’s dated three months after the time it actually comes out can certainly be confusing.
And, in all honesty, for editors, maintaining awareness of and striking a workable balance between the actual calendar and the production calendar (a rundown of dates in which elements of the magazine must be submitted, edited, formatted, and such) is one of the bigger challenges we face.
Throughout my 10 years of working on The Enthusiast Network titles (5.0 Mustang & Super Fords), August has always been an exciting month for me. It’s a reminder that while we still had getting kids back to school, Halloween, Thanksgiving, and “The Holidays” to get through, the magazine’s production year was officially ending.
Now that I’m here at Diesel Power, October has become my new beacon—at least one of them. As I mentioned earlier, in October, we’re preparing what theoretically is next February’s magazine. So, while this 10th month isn’t special because of production-year closure of any sort, it does mark the end of the entry period for Diesel Power Challenge (October 31, 2014 was the final day).
For the uninitiated (and I hope there aren’t many of you who don’t know what DPC is), the Challenge is our annual, invitational showdown in which Cummins, Duramax, and Power Stroke owners square off with their trucks in a multi-brand slugfest for diesel supremacy (in events that include dyno, ride-and-drive, eighth-mile towing, sled pull, fuel economy, quarter-mile drag racing, and a trailer-towing obstacle course).
The 2015 event will be my first DPC experience, and I’m really looking forward to going. But, before we get to that point, selecting the trucks needs to happen. Through mailboxes (both electronic and standard U.S. Mail), many of you have submitted entry forms, photos, and specs that detail why you believe your rig should be considered for entry in the event.
During the month of November, we will complete our evaluation of the entries, whittle a list of 40 or so trucks that we like, and present those finalists to you in our April ’15 issue (which you’ll see in February…are you still with me?), so you can tell us who you like (by mail-in vote only).
When it all comes together (competitors will be notified by the start of April—the real- calendar’s April…are you sure you’re still with me?!), our team and the contestants you help us pick will all assemble in Denver, Colorado, from May 4 to May 8 for an event I know is gonna rock. We’ll bring you all the details in our October ’15 issue. Ummmm…that’s “production-calendar” October, which hits newsstands in August. Got it?!