GMC Future Models May Depend on Buick Lineup
Shared Retail Channels Affect Product Planning
Although small in overall sales volume compared to Chevrolet, GMC has been one of General Motors’ success stories over the last few years, with consistent growth and a loyal customer base for its upscale Denali sub-brand. GMC does have two crossovers in its lineup, the two-row Terrain and three-row Acadia, but it’s primarily known for its Yukon fullsize SUVs and Sierra pickups. Further expansion of the brand’s crossover lineup may hinge on sister division Buick’s future product plans. Since even before the 2009 restructuring, most Buick and GMC dealers have been paired together, meaning there’s a finite amount of showroom space and marketing resources for both brands. Already, there’s some talk of differentiating the next-generation Buick Enclave and GMC Acadia to a greater extent to reduce customer confusion and sales cannibalization, according to WardsAuto.
That could actually bode well for the prospects of a more traditional off-road-oriented SUV from GMC designed to compete with the Jeep Wrangler. WardsAuto and other outlets report that GMC has shown dealers a conceptual rendering of an SUV concept similar to the Hummer HX that was shown in 2008, shortly before the company’s bankruptcy. Despite its singular purpose and design, the Wrangler remains one of Jeep’s best-selling models.
We love the Wrangler and its purity of purpose. Nevertheless, we would love to have another choice of a rugged, off-road SUV now that the FJ Cruiser has disappeared, especially since with each successive generation, more and more SUVs are going to a unibody crossover platform. What do you think? Should GMC build a Wrangler fighter?