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  • January 2015 Truck Sales -- Strong Start

January 2015 Truck Sales -- Strong Start

Ram, Chevy, Ford All Post Double-Digit Gains, Colorado Passes Frontier

Feb 3, 2015
Much of the last two years has been characterized by ever-stronger truck and SUV sales. In the last few months, these sales have also been bolstered by low fuel prices. Although January is a historically slow sales month, you wouldn’t know it from this month’s results. All four of the domestic truck brands posted double-digit year-over-year sales gains. And just a few months out of the gate, the Chevrolet Colorado has already surpassed the Nissan Frontier for monthly sales, although by a margin of less than 100 units.
The laggards in this month’s report are not surprisingly the most dated models, with the Nissan Titan and Honda Ridgeline bringing up the bottom. Nissan just unveiled the 2016 Titan XD and is hoping to keep consumer interest up in the months ahead of its availability. If online interest is any indication, it looks like Nissan has a winner on its hands.
Photo 2/12   |   2015 Ford F 150 18 Front Three Quarter
1. Ford F-Series: 54,370 – Up 16.8 Percent
The F-Series posted a healthy 16.8 percent January year-over-year sales gain, likely bolstered in no small part by the new 2015 F-150. This performance represents the best F-Series January performance since 2004. Once the Kansas City plant gets up to full speed, expect the gains to be even greater, as the new F-150 has an exceptionally short average of eight days on the lot.
Photo 3/12   |   2015 Chevrolet Silverado 1500 Rally Edition Front Side View
2. Chevrolet Silverado: 36,106 – Up 24.8 Percent
The past few months have seen a surprising surge for Silverado sales. The model showed only modest month-to-month gains for much of 2013 and 2014. However, the holidays are a prime season for special financing and rebate offers, so it remains to be seen if the Silverado can maintain its momentum throughout the year.
Photo 4/12   |   2015 Ram 1500 Outdoorsman Crew Cab 4x4 Ecodiesel Front Three Quarter
3. Ram 1500/2500/3500: 28,618 – Up 14 Percent
Ram, the truck world’s recent wunderkind, showed unprecedented gains for much of 2014. The pace has cooled off considerably for January, with Ram showing a modest, but still respectable, gain of 14 percent year over year compared to January 2014. Sales of the Ram 1500 EcoDiesel are modestly surpassing expectation, with the model comprising 20 percent of the current production mix.
Photo 5/12   |   2015 Gmc Sierra 1500 Elevation Left Front Angle
4. GMC Sierra: 12,621 – Up 13.5 Percent
Although by itself not a huge volume seller, the Sierra represents a significant source of supplemental truck sales to General Motors, and despite being mechanically identical, it appeals to a distinctly different customer base than the Silverado. The Sierra’s once-unique trims like the Denali are no longer as special with the introduction of the Silverado High Country, but it has still built a strong brand equity among upscale truck customers.
Photo 6/12   |   2015 Toyota Tacoma Front Three Quarters
5. Toyota Tacoma: 11,409 – Up 15.9 Percent
Despite being one of the oldest models on our list, the Tacoma posted an impressive 15.9 percent January gain over 2014. An all-new model was shown in Detroit, with a new dual-injection (port and direct) 3.5L V-6, six-speed automatic transmission, and a fresher look. Toyota no doubt wants to maintain its commanding sales position in the midsize segment.
Photo 7/12   |   2015 Toyota Tundra Bass Pro Shops Off Road Edition Front Three Quarter View
6. Toyota Tundra: 8,197 – Up 3.9 Percent
A distant Fifth in fullsize truck sales, the Tundra nonetheless gives Toyota the distinction of being one of the only import brands (along with Nissan) that can claim to be a truly full-line automaker. The Tundra received a refresh for the 2014 model year but remained fundamentally mechanically unchanged from its predecessor. Many are speculating whether or not Toyota will counter Nissan with a diesel offering of its own, with one rumor suggesting it could use the same Cummins 5.0L engine as the Titan XD. Stay tuned.
Photo 8/12   |   2015 Chevrolet Colorado Z71 Front Three Quarters View
7. Chevrolet Colorado: 5,942, WAY Up
OK, we said the Colorado sales were way up. By how much? The difference was so statistically large, that the gain was only noted by asterisks in the sales chart. In January 2014, Chevy sold 14 Colorados. This month, 5,942 Colorados were sold, putting the truck second behind the Tacoma and ahead of the Nissan Frontier, if only by 74 units. Still, for a model only a few months on the market, that’s an impressive performance.
Photo 9/12   |   2015 Nissan Frontier Pro 4x Crew Cab
8. Nissan Frontier: 5,868, Up 19 Percent
The 2016 Titan has been receiving all of the attention lately, but the Frontier still currently out-sells its big brother by a substantial margin. The Colorado barely surpassed the Frontier for monthly sales in January, but the big test will be in the months ahead, as Chevrolet dealers build up their inventory of trucks. Will Nissan have to permanently cede its Second-place spot to Chevy or will it fight back to maintain its market standing?
Photo 10/12   |   2015 GMC Canyon All Terrain Front View 02
9. GMC Canyon: 2,205, WAY Up
The Canyon sold a modest 2,205 units for January, but again, that’s a huge gain over January 2014, when a grand total of one previous-generation Canyons was sold. Combined Colorado and Canyon sales put GM’s midsizer well above the Frontier, but it will be a far harder uphill battle to unseat the Tacoma, which remains solidly in First place in the midsize market for the time being.
Photo 11/12   |   2014 Nissan Titan Front
10. Nissan Titan: 774, Down 12.7
The current Titan is in wind-down mode, as the Canton, Mississippi, plant prepares for the all-new 2016 Nissan Titan and Titan XD models. Nissan has stated it believes it can increase its sales ten-fold over current levels, which would put it roughly at par with the Tundra. A significant buzz among potential truck buyers has been created with the Cummins-powered Titan XD, which Nissan hopes will translate to sales when it hits showrooms later this year.
Photo 12/12   |   2014 Honda Ridgeline RTL Front View In Motion
11. Honda Ridgeline: 214, Down 81.6 Percent
Now that the new Colorado and Canyon are in showrooms, the Ridgeline has been banished to the bottom of the list. Being a transverse powertrain, unibody design, some even question its place on the “pickup” list, but Honda is committed to the concept, showing the silhouette of the next-generation model, which will likely be shown in the coming months and is expected to go on sale as a 2017 model.

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