Range Rover Supercharged Gets the Ares Treatment
600hp Luxury SUV Gets Real Performance and Interior Improvements, Dubious Appearance Mods
You’re a true hedonist if you feel like the 510hp Range Rover Supercharged isn’t luxurious or powerful enough, but then again, for some, there’s no such thing as too much. If you feel the same way, then Modena, Italy, -based coachbuilder Ares Atelier has just the Range Rover for you.
The Range Rover 600 Supercharged, as it’s known, was designed “with one goal in mind: to create the ultimate Range Rover,” said Mihai Panaitescu, head designer at Ares. An ECU tune and titanium exhaust bring engine output up to 600 hp and 545 lb-ft, from 510 hp and 461 lb-ft. The company says that bump in power is good for a 0-100 km/h (or 62 mph) sprint in 5.0 seconds, which we think is conservative, since the stock Range Rover Supercharged does it in about 5.1 seconds. The Ares RR is good for almost 165 mph before a speed limiter kicks in, which is 10 mph better than stock.
Since the company’s name includes the word Atelier (French for workshop), the real upgrades start when you step away from the spec sheet. The exterior is jazzed up with carbon fiber aero effects, including the front bumper and grille, side skirts, and rear bumper with integrated air diffuser. 22-inch forged forged wheels designed by Ares come standard, with 23-inch wheels available as an option. Ares also does away with the standard Range Rover’s “air-outlet” ripples in the front door skins, replacing them with simulated vents like the previous-generation Range Rover. New hood outlets and the aforementioned exhaust system complete the exterior package.
We like the Lamborghini-ish front bumper and grille outlets, as it gives the SUV a suitably aggressive face, but we wish the side skirts were better integrated to the design, and the air outlets fore and aft of the rear wheels look like they belong on a Toyota Supra, not a luxury SUV. Still, beauty is in the eye of the beholder, and there’s no denying this Range Rover’s presence.
Stepping inside only furthers the Ares’ gravitas. A custom, squared-off steering wheel looks like it was lifted from the Aston Martin Vanquish, and the door panels are hand-fitted with gorgeous Mediterranean oak wood trim. Rich-looking Nappa leather upholstery looks like it wraps almost every inch of the interior, including the rear cargo bay. That can’t be very practical, but if the only things you stash back there are your Louis Vuitton steamer trunks, you should be fine. While the exterior upgrades might be a bit less than tasteful, there’s no denying the class and grace that adorns the well-designed interior.
The Ares Atelier Range Rover could be the perfect ride for you if your tastes skew a bit more South of France than North Africa. The sumptuous interior and meaningful (if modest) performance upgrades make this Rover a very interesting proposition for the aggressive, yet urbane, consumer.
Source: Ares Atelier