Rolls-Royce Confirms Development of SUV
Company Says “High-Bodied” Aluminum Vehicle In the Works
It’s been speculated and rumored for some time, with the company saying it was “considering” it. But today, we know it’s well past the consideration phase and has moved into development. Rolls-Royce, in its uniquely understated, dignified way, confirmed that development has started on its SUV. The ubiquitous acronym is never actually used in the company’s press release, only the reference to a “high-bodied” car. Nevertheless, reading between the lines, it’s clear what the company is referring to.
Additional information disclosed in the release says it will have an aluminum architecture and be on an all-new platform. Further, it says the new vehicle will be “Effortless…Everywhere,” a possible allusion to its off-road capability, as well as the mention of Rolls-Royce’s past overland (off-road) adventure trials earlier in the 20th century.
Specific details are scarce, with the company saying “we will take our time” and will keep enthusiasts, customers and the media informed of the vehicle’s development progress along the way. The release, signed by Brand Chairman Peter Schwarzenbauer and Chief Executive Torsten Mueller-Oetvoes, quotes company founder Sir Henry Royce saying, “When it does not exist, design it.” The ultra-luxury SUV market is certainly not void of competitors, but you can bet Rolls-Royce’s entry will raise the level of opulence and luxury to a whole new level.