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  • February 2015 Truck Sales – Chilly Winter

February 2015 Truck Sales – Chilly Winter

Weather Cited as Reason for Slower Sales

Mar 3, 2015
New truck sales have had a torrid run over the last several years, out-pacing the overall automotive market, and setting sales records. February truck sales cooled off a bit, with the best-selling Ford F-Series declining slightly compared to February 2014. However, the Silverado had a great February, with sales up a robust 24.1 percent for February year over year. Combined, the GMC Sierra and Chevrolet Silverado out-sold F-Series by more than 5,000 units. Ram’s pickup sales ticked up modestly but only posted a single-digit gain after months of double-digit increases.
GM’s midsize twins, the Chevrolet Colorado and GMC Canyon, continue to be a hit with customers, with the Colorado once again out-selling the Nissan Frontier. However, even combined with sales of the GMC Canyon, sales still came significantly short of segment leader Toyota Tacoma, which posted a 13.1 percent year-over-year gain for February.
Photo 2/12   |   2015 Ford F 150 Front Three Quarter 05
1. Ford F-Series – 55,236, Down 1.2 Percent
Winter put a bit of a dent in F-Series sales, which had a small decline of 1.2 percent year over year. However, the F-Series remains firmly at the top of the charts. However, combined sales of the Silverado and Sierra put GM about 5,000 units ahead of Ford for the month.
Photo 3/12   |   2015 Chevrolet Silverado 1500 Custom Front Side View
2. Chevrolet Silverado – 45,395, Up 24.1 Percent
The Silverado was the big winner for February, with sales up a robust 24.1 percent. This made it the biggest gainer for the month. The HD models were all new for the 2015 model year, but 1/2-tons carry over largely unchanged since 2014. Seasonal incentives were likely a big driver of sales in February.
Photo 4/12   |   2015 Ram 1500 Laramie Limited Crew Cab 4x4 Front Grille
3. Ram 1500/2500/3500 – 31,298, Up 7 Percent
Ram, the truck success story for much of the last two years, saw a modest 7 percent increase over February 2014 but cools from the double-digit pace it set for much of last year. Dealers are starting to stock inventory of the popular Ram 1500 EcoDiesel, which is running at 20 percent of the production mix for the model, which is higher than initial expectations.
Photo 5/12   |   2015 GMC Sierra Carbon Edition
4. GMC Sierra – 15,157, Up 6.5 Percent
The Sierra didn’t have quite the blockbuster month the Silverado did, but the incrementally added sales put GM collectively at the top of the sales charts for February. Sales of the premium Denali-trim models continue to be a bright spot for GMC.
Photo 6/12   |   2015 Toyota Tacoma Front Three Quarter 03
5. Toyota Tacoma – 12,372, Up 13.1 Percent
The Toyota Tacoma had a strong February, and the current model winds down in a position of strength, as Toyota prepares an all-new model for 2016 that promises to be a formidable competitor for GM’s midsize models. Barring a major change in the midsize segment, the Tacoma is likely to retain its position as the best-selling midsize pickup.
Photo 7/12   |   2014 Toyota Tundra SR5 TRD 4x4 Offroad Front Three Quarters View
6. Toyota Tundra – 9,052, Up 14.2 Percent
The Tundra had a positive February, posting a 14.2 percent increase over February 2014. Toyota refreshed the Tundra last year and added the off-road-oriented TRD Pro model for 2015. Although it’s never been a serious threat to the Detroit Three, the Tundra has seen much better fortunes than the Nissan Titan, which is being replaced with an all-new model for 2016.
Photo 8/12   |   2015 Chevrolet Colorado Z71 Front Three Quarters View
7. Chevrolet Colorado – 6,563
Once again, the Colorado out-sold the Nissan Frontier, boding well for future success. Dealers are also reporting an extremely tight 16-day inventory, compared to the industry average of 60 days. There still could be significant upside for the Colorado in the months ahead, but it faces a steep uphill climb to de-throne the Toyota Tacoma.
Photo 9/12   |   2015 Nissan Frontier Pro 4x Crew Cab
8. Nissan Frontier – 6,106, Up 5.4 Percent
Like the current Tacoma, the Nissan Frontier’s basic design and specifications have changed little since its 2005 debut. Comfort, convenience, and technology features have been added over the last few years to keep it competitive in its segment, but its age is unavoidable. An all-new model is expected for the 2017 or 2018 model year.
Photo 10/12   |   2015 GMC Canyon Nightfall Edition Front Three Quarter
9. GMC Canyon – 2,513
Positioned as the more premium version of the Chevrolet Colorado, the Canyon moved a respectable 2,513 units for February. Regular production of the previous-generation Canyon stopped with the 2012 model, so there’s no year-over-year February comparison available. Needless to say, when you’re coming up from zero, the percentage gain is huge.
Photo 11/12   |   2014 Nissan Titan Front
10. Nissan Titan – 816, Down 26.9 Percent
The current Nissan Titan is limping along in showrooms until the all-new 2016 model reaches showrooms later this year. The new Titan is expected to offer multiple cab and bed configurations, as well as three engine options, including a Cummins turbodiesel V-8 in the XD model. Nissan is hoping the XD will appeal to 1/2-ton owners looking for greater capability that typical 1/2-tons, but a more manageable, efficient package than traditional HD trucks.
Photo 12/12   |   2014 Honda Ridgeline RTL Homepage
11. Honda Ridgeline – 136, Down 88.1 Percent
The Honda Ridgeline comes up at the rear with just 136 sales for February, down a steep 88.1 percent. Despite miniscule sales, Honda remains committed to a next-generation Ridgeline, which is expected to debut sometime in 2016 as a 2017 model.

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