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  • Ram Unveils 1500 Texas Ranger Concept

Ram Unveils 1500 Texas Ranger Concept

Truck Commemorates Partnership with Famous Texas Law Enforcement

Mar 25, 2015
Ram Truck introduced a new concept at the 2015 Dallas Auto Show today, the Texas Ranger.
“The Ram team developed this commemorative concept truck in order to further highlight our relationship with the Texas Rangers and the Texas Ranger Hall of Fame and Museum,” said Bob Hegbloom, president and CEO of Ram Truck. “Although Rangers are well-known horsemen, today Texans drive more pickups than drivers in any other state in the country.”
The iconic Lone Star Ranger badge makes several appearances on the truck, starting with the exterior. On first glance, it looks like any other Ram 1500 Laramie Longhorn, but all model designations have been debadged, replaced by a simple lone-star logo on each front fender and a third badge on the tailgate. The Ranger badge also gets a subtle nod in the form of special, milled aluminum center caps for each of the truck’s 20-inch wheels. The 1500 crew cab is trimmed in Bright White with Bright Silver Metallic two-tone accents, symbolizing the white hats and silver badges all Texas Rangers wear.
Moving inside, it’s much easier to spot the Texas Ranger tie-in. The center console’s armrest is trimmed in the same rich, Canyon Brown leather upholstery as the rest of the interior, but mounted dead-center on the console lid is a saucer-sized Ranger badge. An authentic Mexican five-peso coin is inlaid in each door panel’s wood trim, with the two front panels displaying the “heads” side of the coin and the rear panels displaying “tails.” Those coins were originally re-tooled to create the very first star-and-wheel badge worn by Texas Rangers, so their inclusion in the Ram concept is very symbolic.
Photo 5/17   |   2015 Ram Texas Ranger Concept Interior Dashboard
Looking elsewhere on the interior, simulated galvanized metal makes numerous appearances, including on the center console, seat trim panels, and metallic bezels for the Canyon Brown-stained open-pore wood trim. Etched leather Texas Ranger badges are sewn into the seatbacks, and rich stitched scrolling appears on the seats in a contrasting color. One unique feature is the combination-lock safe underneath the center console armrest. This being Texas, we’ve got exactly one guess as to the kind of secured cargo that little safe will be called upon to hold. The most subtle (and perhaps coolest) detail is the vintage photograph of Texas Rangers that’s used as the Uconnect screen’s background wallpaper.
The Ram 1500 Texas Ranger Concept would almost certainly be the most luxurious truck in the Ram lineup if it makes it to production. The company says it was designed as a one-off concept intended to raise awareness for the Texas Rangers Hall of Fame and Museum, but “officials have not ruled out a possible production run.” We wouldn’t be surprised if it was pushed into duty as an extremely limited-edition Ram model intended for the Texas regional market. Video of the reveal is embedded below.
Source: Ram Truck