Range Rover Autobiography Celebrates Twenty-First Anniversary
Ultra-lux Trim Pack Now Available For Evoque and Land Rover Defender
It’s a big year for Land Rover. Among many other goings-on, the company that arguably invented the luxury SUV is celebrating the 21st anniversary of one of its signature trim designations, the Autobiography. Entering its third decade “at the pinnacle of premium SUV luxury,” the Autobiography was first available as a ne plus ultra Range Rover in 1994, offering well-heeled buyers a level of personalization and available luxury theretofore unseen in a Land Rover.
The first Autobiography models were totally custom built. Customers could choose from any paintwork and any interior treatment, so the possibilities were literally limitless. Demand for those early Range Rovers gave the company the opportunity to turn Autobiography into a limited edition based on the Range Rover, using the larger engine from the RR LSE and featuring unique exterior and interior choices. Only 25 were built, making them some of the rarest Land Rovers in existence.
The company says the Autobiography has always offered customers the latest and greatest technology, humorously pointing out how the original publicity material touted the rear console’s ability to accommodate a fax machine. Satellite navigation, televisions, and mobile video systems joined the roster in 1997, when the Autobiography package made the jump from the Range Rover Classic platform to the second-generation Range Rover. The third-generation Autobiography offered customers “concert hall-quality audio” and DVD entertainment starting in 2002. Current Autobiography customers can option twin, independent 10.2-inch entertainment screens, an interior-length center console with USB connectivity, and massaging seats, so the technology-heavy approach is still in full force.
Current Range Rover Autobiography models (called Autobiography Black) are prepared by Land Rover’s Special Vehicle Operations, which builds all of Land Rover’s most exclusive models. As always, buyers can option any level of personalization and exclusivity, limited mostly by their budgets, not by constraints set by the company. Recently, Land Rover joined with luxury outdoor outfitter Holland & Holland for an extremely luxurious Autobiography Range Rover. Additionally, the Autobiography package is now available on the compact Evoque and the rugged Land Rover Defender, marking the first time the designation has ever been available outside the Range Rover line.
The Defender Autobiography, part of the special series to commemorate the "Year of Defender," features two-tone paint, exclusive Windsor leather interior trim, genuine aluminum interior and exterior accents, and deep-pile carpeting (for those who don’t know, no one does interior carpeting like the English). Obviously, the Defender Autobiography, like all Defender models, is limited to markets outside the United States, but after this year, even those regions will be Defender-less. The original Land Rover is heading out to pasture later in 2015, to be replaced by an all-new, tech-heavy Defender sometime soon. That model we expect in the U.S., perhaps to do battle with the Mercedes-Benz G-Class and rumored Jeep Grand Wagoneer in the off-road, ultra-lux SUV segment.
Source: Land Rover