2015 Chevrolet Colorado Bringing New Buyers to Brand
California, New York Big Markets, 53 Percent of Buyers New to Brand
Despite conventional wisdom and two domestic competitors writing off the midsize truck category, General Motors decided it would press ahead with developing the Chevrolet Colorado and GMC Canyon for the U.S. market. Although the dynamic duo has a long way to go before it unseats the segment sales-king, the Toyota Tacoma, it’s off to a strong start. And perhaps most significantly, it’s attracting first-time customers to the Chevrolet brand.
The top three retail markets for the Colorado so far are Los Angeles, New York, and Dallas-Ft. Worth. March sales totaled 6,621, with a total of 19,126 in the first quarter. For comparison, the Nissan Frontier sold 7,128 units in March and 19,102 in the first quarter, and the Toyota Tacoma sold 15,885 units in March and 39,666 for the first quarter of 2015.
The popularity of the Colorado and Canyon are likely to grow further with the addition of a turbodiesel model later this year, along with a commercial-oriented cab-chassis model that debuted recently. The competition in this segment is poised to heat up even further with the introduction of the new 2016 Toyota Tacoma due in dealerships this fall. A new Nissan Frontier is expected in 2017 or 2018.
Source: General Motors