Land Rover Gives Up on Pursuing Chinese Evoque Knockoff
JLR Management Admits Lack of Legal Protection Limits Recourse
Examples of blatant knockoffs of imported vehicles in China are well documented. Although the trend has subsided somewhat in recent years, it still happens. The latest victim is Jaguar Land Rover (JLR), who was taken aback by the shameless rip-off of its Range Rover Evoque in the form of the Jiangling Landwind X7. Although numerous foreign corporations have complained about the lack of consistent intellectual property protection and enforcement in China, the market is so large that many companies have grudgingly accepted that IP infringement is simply a cost of doing business in that market. JLR CEO Ralf Speth told Automotive News that in the Chinese market, “There are no laws. There’s nothing to protect us, so we have to take it as-is.”
Although outwardly similar to an Evoque, the Landwind X7 will be priced at approximately one-third the price of an Evoque in China. Ironically, JLR is building the real Evoque in China for the domestic market. Like the Evoque, the Landwind X7 is powered by a turbocharged 2.0L I-4, but in this case, it’s sourced from Mitsubishi and produces 190 hp compared to the Evoque’s 240. Chances that the X7 will be exported outside of China or neighboring markets is slim to none, as it would almost certainly be banned from European markets. However, Landwind does sell other models in Europe.