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  • March 2015 Fullsize SUV Sales -- Smaller Numbers, Big Profits

March 2015 Fullsize SUV Sales -- Smaller Numbers, Big Profits

Big SUVs Mean Smaller Volumes But Big Money Makers

Apr 1, 2015
If you’ve followed Truck Trend for a while, you’re aware of our monthly sales reports for trucks and SUVs. While the truck chart is solidly dominated by the fullsize domestic models, the SUV chart is dominated by compact crossovers, many of which are import brands. Many of you have expressed interest in us covering the traditional fullsize SUV market. For the first time ever, we’re doing a fullsize SUV sales roundup.
If the fact that compacts outsell fullsize SUVs by a nearly 4-to-1 margin disturbs you, we suggest you stop reading now, as it appears compact and midsize crossovers are going to rule the SUV segment for the foreseeable future. However, if you’re curious how some of the traditional big bruisers are still fairing, read on.
Photo 2/14   |   2015 Chevrolet Tahoe Front Three Quarters
1. Chevrolet Tahoe – 6,860, Down 5.1 Percent
Although it sells in more modest volumes than the Equinox or even the three-row Traverse, the Tahoe is still a respected pillar of the Chevrolet SUV lineup. Sales were down slightly for March, but it still topped the next-closest Ford Expedition by nearly 3,000 units.
Photo 3/14   |   2015 Ford Expedition Front Three Quarters 07
2. Ford Expedition – 3,865, Up 3.9 Percent
Unlike GM, which breaks out sales of its fullsize SUVs by size, Ford only reports one for the Expedition, which includes the standard-length and extended-wheelbase EL models. It’s of little consequence, since GM handily out-sells both the Expedition and Navigator among the three brands that sell a version of the K2XX SUV.
Photo 4/14   |   2015 Chevrolet Suburban Texas Edition Front Three Quarter In Motion
3. Chevrolet Suburban – 3,310, Up 10.9 Percent
The Suburban alone came in third after the Expedition, but combined sales of the Suburban and Tahoe trounce the Expedition, in both its sizes, by a nearly three-to-one margin. Despite its imposing size and substantial capabilities, this jumbo hauler is capable of up to 23 mpg highway on 2WD models.
Photo 5/14   |   2015 GMC Yukon SLT Front
4. GMC Yukon – 2,661, Down 18.9 Percent
The GMC Yukon, the slightly more upscale cousin to the Chevrolet Tahoe, came in behind the Expedition, but combined with the sales of the long-wheelbase XL, would put it in Second Place just behind the Tahoe.
Photo 6/14   |   2015 GMC Yukon XL SLT Side View In Motion
5. GMC Yukon XL – 1,977, Up 16 Percent
The Yukon XL, as expected, doesn’t sell in quite the numbers of its bowtie-badged sibling, but further underlining GM’s dominance of this segment, combined Yukon and Yukon XL sales out-sell the Ford Expedition by nearly 800 units.
Photo 7/14   |   2015 Cadillac Escalade Side Profile
6. Cadillac Escalade – 1,637, Up 125.2 Percent
Among the true luxury fullsize SUV models, It should come as no surprise that the Escalade rules the roost. Although “ruling” with a modest 1,637 units sold puts things in perspective. Combined with ESV sales, the Escalade out-sells the Lincoln Navigator by a more than two-to-one margin.
Photo 8/14   |   2015 Infiniti QX80 Front Three Quarter 04
7. Infiniti QX80 – 1,416, Up 14.1 Percent
Unlike most of its peers, Nissan’s luxury brand SUV actually out-sells its more mainstream equivalent. However, the Armada and QX80 are no longer direct relatives, with the QX moving to the global Nissan Patrol platform for the 2011 model year. The QX80 is one of our staff favorites, with a surprisingly “American” character, despite being built in Japan.
Photo 9/14   |   2014 Nissan Armada Three Quarters View 1
8. Nissan Armada – 1,266, Down 4.2 Percent
The Nissan Armada, like the current Titan, is badly in need of a redesign. Despite its outdated design, it’s still a great road-trip car, with a pillowy-soft ride and plenty of stretch-out room. Future plans for the Armada are unknown, with some speculation it could be built on a modified platform of the 2016 Titan or move onto the Patrol platform like the QX80. Sadly, most likely it may be ultimately discontinued.
Photo 10/14   |   2015 Lincoln Navigator Front End 03
9. Lincoln Navigator – 1,097, Up 47.1 Percent
The Navigator, in both sizes, sold just over 1,000 units for the month. The fullsize SUV got a fairly comprehensive makeover for 2015, adding the 3.5L EcoBoost V-6, replacing the old 5.4L three-valve modular V-8. Although considerably more powerful than the outgoing engine, real-world fuel economy is about the same, despite higher EPA ratings.
Photo 11/14   |   2015 Cadillac Escalade ESV Front Three Quarter 02
10. Cadillac Escalade ESV – 1,085, Up 113.6 Percent
The true “Cowboy Cadillac,” the Suburban-sized Escalade ESV, moved 1,085 units for March. Although overall unit sales are modest, the new Escalade is showing huge gains year-over-year, proving there’s still a market for fullsize, flashy luxury and size.
Photo 12/14   |   2014 Toyota Sequoia Front View 08
11. Toyota Sequoia – 1,051, Down 7.1 Percent
Much like in the arena of fullsize trucks, Toyota’s fullsize SUV offering doesn’t even come close to the domestic offerings. That said, the Sequoia has a lot going for it, including a powerful standard 5.7L V-8 making 381 hp and 401 lb-ft of torque and nearly all of the same comfort and convenience features offered on its domestic rivals. If you’re a Toyota loyalist and need this level of size and capability, the Sequoia is a solid choice.
Photo 13/14   |   2015 Lexus LX 570 Front Three Quarter 02
12. Lexus LX570 – 291, Down 25.2 Percent
Similar to the relationship between the Infiniti QX80 and Nissan Armada, Toyota made the shrewd decision a while ago to market its pricey and exclusive Land Cruiser as a Lexus. Although customers are hardly beating down showroom doors with only 291 sold in March, it out-sold the nearly identical Land Cruiser by 64 units.
Photo 14/14   |   2014 Toyota Land Cruiser Three Quarters View
13. Toyota Land Cruiser – 227, Down 20.9 Percent
If you don’t mind paying over $80,000 for a mainstream-brand SUV, the Toyota Land Cruiser is a living legend that arguably justifies its steep price tag. Always big and expensive, the Land Cruiser has always been a niche proposition, but despite its miniscule sales volume, Toyota continues to offer it, and we’re glad it does.

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