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  • March 2015 Truck Sales – Sierra, Silverado Surge

March 2015 Truck Sales – Sierra, Silverado Surge

GM Sales Show Modest Gain, Ford, Ram Decline Slightly

Apr 1, 2015
Without question, a pretty reliable barometer to the overall health of the automotive market is fullsize truck sales. So go trucks, so goes the industry. This March was somewhat of a mixed bag, with both Ford and Ram showing slight year-over-year declines but Chevrolet and GMC notching out modest gains, as well as incremental new sales from the Colorado and Canyon midsize trucks.
For the import brands, Toyota once again led the pack with the Tacoma, and the Nissan Frontier surged ahead of the new Colorado to take second place in the midsize market. However, combined Colorado and Canyon sales surpassed the Frontier but are still roughly half the Tacoma’s total.
Photo 2/12   |   2015 Ford F 150 18 Front Three Quarter
1. Ford F-Series – 67,706, Down 4.6 Percent
The F-Series, much as it has been for more than the last three decades, is solidly on top of the charts but showed a slight year-over-year decline for March, with sales down 4.6 percent. As the Kansas City plant starts getting up to speed building the new aluminum-body F-150, dealer inventory should be less of a problem in the coming months. Dealers are reporting high interest and demand in the new truck.
Photo 3/12   |   2015 Chevrolet Silverado 1500 Rally Edition Front Side View
2. Chevrolet Silverado – 45,193, Up 7 Percent
March 2015 was a good one for the Silverado, with sales showing a 7 percent year-over-year gain for the month. Chevrolet has rolled out multiple special editions and trim packages to keep the interest up in its fullsize pickup. With Ford and Ram offering downsized alternative powerplants for their trucks, the Silverado sticks with tried-and-true OHV V-6 and V-8 engines, albeit with modern direct injection. Buyers looking for a traditional V-8 and competitive fuel economy continue to be drawn to GM’s products.
Photo 4/12   |   2015 Ram 1500 Laramie Longhorn Crew Cab 4x4 Ecodiesel Front Three Quarter
3. Ram 1500/2500/3500 – 41,595, Down 2 Percent
Ram’s sales have been on a solid hot streak for so long, that it seemed things would keep going up indefinitely. Sales have flattened out somewhat for Ram, but it’s still holding fast to its traditional Third-Place spot. Interest and sales of the new Ram 1500 EcoDiesel remain strong, as it continues to be the only 1/2-ton offered with a diesel option.
Photo 5/12   |   2015 GMC Sierra Carbon Edition
4. GMC Sierra – 17,395, Up 3.2 Percent
The Silverado wasn’t the only winner for GM in March. The GMC Sierra also showed a 3.2 percent gain for the month. Like the Silverado, the Sierra is also offered with many special-edition trim levels and packages designed to appeal to buyers of all budgets.
Photo 6/12   |   2015 Toyota Tacoma Side Profile
5. Toyota Tacoma – 15,885, Up 10 Percent
The Tacoma remains comfortably at the top of the midsize truck sales charts for now, but the new GM twins have only been on sale for a few months, so this will be an interesting market to follow in the year ahead. However, Toyota isn’t standing still, with a new Tacoma due next fall that will help keep the Tacoma at the top of its game.
Photo 7/12   |   2015 Toyota Tundra Bass Pro Shops Off Road Edition Front Three Quarter View
6. Toyota Tundra – 11,508, Down 0.7 Percent
Toyota’s fullsize truck declined slightly for March but still moved a respectable 11,508 units for the month. The real test will be the introduction of the all-new 2016 Nissan Titan next fall, which will give the Tundra its first real competitor from an import brand in many years.
Photo 8/12   |   2015 Nissan Frontier Pro 4x Crew Cab
7. Nissan Frontier – 7,128, Down 0.2 Percent
The Chevy Colorado may have out-sold the Frontier for one month, but Nissan’s midsizer surged ahead for March, coming in Second after the Tacoma but with sales less than half of the class leader’s. Combined sales of the Canyon and Colorado out-sold the Frontier for March.
Photo 9/12   |   2015 Chevrolet Colorado Z71 Front Three Quarters View
8. Chevrolet Colorado – 6,621
When you’re starting from zero, there’s nowhere to go but up. This same time last year, Chevrolet sold exactly two of the previous-generation Colorados, likely lot-sitters gathering dust in the back that were bought by fleets for a fire-sale price. The situation has done a complete 180 with the new Colorado, with dealers saying they can’t get them fast enough for customer demand.
Photo 10/12   |   2015 GMC Canyon Nightfall Edition Front Three Quarter
9. GMC Canyon – 2,434
By itself, the Canyon’s sales are still relatively modest, but combined with the Colorado, it shows GM’s new midsize twins are a force to be reckoned with in the midsize market. The Canyon out-sold two other longtime staples of the GMC lineup, the Savana fullsize van and the Yukon XL fullsize SUV.
Photo 11/12   |   2015 Nissan Titan Front View
10. Nissan Titan – 1,048, Down 20.2 Percent
Nissan dealers are likely chomping at the bit to get the new Titan into showrooms, with the current model selling at a slow drip. More than a decade on the market with only incremental changes, the current Titan is badly out-classed by current rivals, but the 2016 model promises to stand toe to toe with the heavyweights of the segment.
Photo 12/12   |   2014 Honda Ridgeline RTL Front Three Quarters
11. Honda Ridgeline – 77, Down 95 Percent
Honda’s loveable oddball moved only 77 units for the month. Despite the slow sales, Honda has committed to a new Ridgeline, which will probably go on sale in calendar 2016 as a 2017 model. Greater fuel economy and more variations are expected to make the Ridgeline more competitive with its more conventional body-on-frame rivals.