New Heritage Division to Keep Older Land Rover SUVs Healthy
Ten-Year-Old Models and Older to Be Supported With New Special Operations Program
Tomorrow, Land Rover will be launching a new division called Heritage, which will be dedicated to producing parts for Land Rover and Range Rover vehicles that have been out of production for 10 years or more. The announcement will happen at Techno-Classica Essen, a global show focusing on the classic and vintage automobile, motorcycle, and motorsport industry.
The Land Rover unit will complement the recently introduced Jaguar Heritage division, both of which fall under the Jaguar Land Rover Special Operations umbrella. Special Operations builds many of the company’s most unique vehicles, including some of the cars to be featured in the next James Bond movie, called SPECTRE. Adding factory support for many of Land Rover’s oldest and most legendary vehicles will ensure that many of their owners will be able to find spare parts for the foreseeable future.
Land Rover Heritage will initially offer body, trim, and extended servicing items for the Range Rover Classic, while the second-generation Range Rover P38 and Discovery 1 and 2 will get salvage and extended service parts from the division. Select Heritage parts are available for the Series I, II, and III, and the brand will gradually reintroduce more parts, each featuring original part numbers, original production methods, and a factory-supported warranty. As the Land Rover Defender is only now exiting global production, the company says it commits to producing replacement parts for 15 years, at which time Land Rover Heritage will take over.
The focal point of the brand’s presentation in Essen, Germany, will be a first-generation Range Rover Classic, which features several Land Rover Heritage parts created on original company tooling. As the division expands, it will even offer Land Rover customers the opportunity to drive models from the company’s past at a special 200-acre testing facility in England.
That alone sounds amazing, but in addition, the company is showing that it stands by its older models. Similar to the DeLorean Motor Company’s boutique restoration shop in Texas, Land Rover is offering owners of some of its most desirable vehicles the unique chance to maintain them using original parts, which will fit better, install easier, and perhaps last longer than aftermarket bits.
Source: Land Rover