Porsche Says Macan Could Become Best-Selling Model in U.S.
Sports Car Maker’s Two SUVs Lead Global Sales Volume Quest
It didn’t take long for the Porsche Cayenne to become the iconic sports car brand’s best-selling model. However, it may not be much longer until it is upset by its little brother, the Macan SUV. Reuters reports that Porsche sales chief Bernhard Maier said the Macan could reach or surpass the 16,000 unit sales the Cayenne had in the U.S. in 2014. The Macan, officially launched in the U.S. last fall, sold 7,241 units last year.
The Macan is part of Porsche’s larger global growth strategy, targeting the critical China market, where luxury SUVs are proving popular. The brand is forecast to meet its global sales goal of 200,000 units in 2015, three years ahead of projections.
Many luxury brands are building manufacturing facilities in China and other growing markets. However Porsche remains committed to keeping all production of its products in Germany. Although this often results in much higher pricing in some markets, due to tariffs and taxes on imported vehicles, it doesn’t seem to hurt the brand’s popularity, which is perceived as exclusive and exotic. Among luxury brands, excluding BMW and Mercedes-Benz, Porsche sells in higher volume than brands such as Bentley, which sold approximately 40,000 vehicles in 2014, and Ferrari, which currently has a self-imposed production cap of 7,000 vehicles per year. However, Jaguar Land Rover (JLR) combined sales for 2014 topped 400,000 globally.