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  • April 2015 Truck Sales – Waiting to Grow

April 2015 Truck Sales – Waiting to Grow

Single-Digit Gains for Most Brands, F-150 Production Constrained

May 5, 2015
After a sales slump in 2008 and 2009, sales of trucks are back in a big way. For many brands, the double-digit monthly gains have cooled off a bit, with the market now characterized by more modest single-digit gains. In the case of the new 2015 Ford F-150, production is still ramping up with the second Kansas City plant coming online to supplement output coming out of Dearborn. Although overall sales are down slightly for the F-Series, Ford reports a gain in retail sales. The biggest percentage gainer for the month is the Toyota Tacoma, with a 12.9 percent increase, followed by the Chevrolet Silverado with 7.5 percent. Even the beleaguered Nissan Titan saw a slight uptick with an 8.6 percent gain, although overall volume was miniscule at 1,038.
Photo 2/12   |   2015 Ford F 150 Front End
1. Ford F-Series – 62,827, Down 0.9 Percent
Overall F-Series sales are down slightly for the month, but Ford reports that retail sales are up eight percent and that models equipped with one of the two EcoBoost V-6 engines reached a record 63 percent of sales, with a rich mix of high-end trims, including the Lariat, King Ranch, and Platinum models.
Photo 3/12   |   2015 Chevrolet Silverado 1500 Custom Front Side View
2. Chevrolet Silverado – 45,978, Up 7.5 Percent
The Silverado continues its gains in April 2015 after getting off to a somewhat slow start when the 2014 models were first introduced. Combined Silverado and Sierra sales slightly surpassed the F-Series for the month.
Photo 4/12   |   2015 Ram 1500 Outdoorsman Crew Cab 4x4 Ecodiesel Front Three Quarter
3. Ram 1500/2500/3500 – 37,921, Up 3.0 Percent
After burning up the sales charts for much of 2013 and 2014, the Ram pickups seem to be settling down into a more modest, but more sustainable, single-digit growth pattern. Sales were up 3.0 percent for the month. The EcoDiesel V-6 continues to be a surprisingly popular option, accounting for 20 percent of the production mix.
Photo 5/12   |   2015 GMC Sierra Carbon Edition
4. GMC Sierra – 18,082, Up 4.8 Percent
Like the Silverado, the GMC Sierra saw a modest gain for April and helped give General Motors the cumulative combined sales lead in fullsize trucks for the month. Refreshes for both the 1500 and HD models are expected within the next few years.
Photo 6/12   |   2015 Toyota Tacoma Front Three Quarter 03
5. Toyota Tacoma – 15,656, Up 12.9 Percent
The Tacoma once more stays comfortably on top of the midsize truck sales chart, out-selling its nearest rival, the Chevrolet Colorado, by a more than a two-to-one basis. Toyota seems determined to maintain its leadership with the introduction of an all-new 2016 Tacoma, due this fall.
Photo 7/12   |   2015 Toyota Tundra Bass Pro Shops Off Road Edition Front Three Quarter View
6. Toyota Tundra – 10,681, Up 4.5 Percent
The Tundra, although no imminent threat to Detroit’s dominance of the fullsize segment, is still a solid contributor to Toyota’s bottom line in the North American market, with sales up 4.5 percent for April. A refresh for the 2014 model year brought styling changes and interior updates but no major mechanical changes. The 4.6L V-8 is the standard engine for 2015.
Photo 8/12   |   2015 Chevrolet Colorado Z71 Trail Boss Front Studio
7. Chevrolet Colorado – 7,010
It still has a ways to go before knocking the Toyota Tacoma off its perch, but the Chevrolet Colorado is already firmly ahead of the Nissan Frontier for the month. A turbodiesel model is expected later in the year as a 2016 model.
Photo 9/12   |   2015 Nissan Frontier Pro 4x Crew Cab
8. Nissan Frontier – 5,827, Up 2.3 Percent
With the Tacoma getting a major redesign for the 2016 model year, Nissan will soon hold the dubious distinction of having the oldest truck design on the market. First introduced in 2005, the current Frontier is expected to soldier on at least through the 2016 model year.
Photo 10/12   |   2015 GMC Canyon All Terrain Front Three Quarters
9. GMC Canyon – 2,432
Selling just a little more than one-third as many units as the Colorado, the Canyon still fills its role as offering GMC a broad lineup of trucks and SUVs, with its more truck-like styling appealing to a different buyer than the Colorado. Combined sales of the Colorado and Canyon are well ahead of the Nissan Frontier.
Photo 11/12   |   2014 Nissan Titan Front
10. Nissan Titan – 1,038, Up 8.6 Percent
The aging Titan has had a rough 2014 and 2015 so far, but April was a bit of a bright spot with a year-over-year monthly gain of 8.6 percent. An all-new 2016 model is due later this year and is expected to sell nearly 10 times as many units as the current model, with multiple cab, bed, and powertrain configurations to be offered.
Photo 12/12   |   2014 Honda Ridgeline RTL Front
11. Honda Ridgeline – 43, Down 96.8 Percent
The Ridgeline continues its wind-down as the current model phases out. After an approximate one model year break, the Ridgeline is expected to return for the 2017 model year, with an updated platform based on the recently introduced Honda Pilot and Acura MDX. Expect a major improvement in fuel economy, which on the current model is worse than most fullsize models.

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