Future Audi Lineup To Be Dominated By SUVs
Sales Could Be as Much as 50 Percent of Brand Total
Despite environmental activists decrying the inefficiency of SUVs in the mid-2000s and a brief sales slump due to record-high fuel prices, SUVs are back and more popular than ever. The dominance of SUVs in the marketplace is so strong that some brands are predicting they could account for as much as half of overall sales. One industry executive predicting this is Audi’s Rupert Stadler. In an interview with Britain’s Auto Express, Stadler said he expected 40 to as much as 50 percent of the brand’s sales could be SUV models. “I prefer to react to what the customer wants, and they’re asking for SUVs,” he said.
This is not the first time we’ve heard about the growing importance of SUVs in the Audi lineup, with Stadler saying two years ago SUVs could account for 1/3 of the brand’s sales. However, the latest statement further emphasizes the growing importance of SUV models for the brand.
Currently, Audi has three core SUV models: the Q3, Q5 and Q7. The lineup will then be supplemented by a subcompact Q1 next year and a range-topping Q8 flagship after that. In addition, it’s likely Audi will add a “coupe” variant to one or more models similar to the recently unveiled Mercedes-Benz GLE Coupe and BMW X6.
In addition to the development of SUVs, Stadler said Audi is focusing a lot of resources on developing autonomous driving technologies and foresees a more prominent role for all-electric powertrains, enabled by advances in battery technology that allow for a longer range.
Source: Auto Express