Hyundai Santa Cruz Pickup Reportedly Close to Production Approval
Green Light Could Come from Korea by Later This Year
Introduced to a receptive crowd at the 2015 Detroit Auto Show, the Hyundai Santa Cruz pickup concept was one of the surprise hits of the show. Filling a current “white space” below traditional midsize trucks like the Toyota Tacoma and Chevrolet Colorado, the Santa Cruz targeted action sports-oriented millennials living in urban environments. Its tidy size split the difference between midsize trucks and compact crossovers. While Hyundai would only say at the time that production was “under consideration,” the prospects for the Santa Cruz’s production are looking better than ever, according to The Detroit Bureau.
The site quotes Hyundai North America CEO Dave Zuchowski as saying the only holdup at this point is approval from Hyundai’s home office in South Korea. Along with a compact crossover to slot below the recently redesigned Tucson, Zuchowski said he is confident that both models will be approved for the U.S. market. The report says the urban pickup concept has received favorable feedback from almost all regions of the U.S. except one -- buyers in Texas tend to prefer more traditional pickups. Even if the Santa Cruz is approved this year, it will likely be calendar 2018 or 2019 before it arrives in showrooms.
Source: The Detroit Bureau