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  • Italy Offers Lamborghini Incentives To Keep SUV Production Local

Italy Offers Lamborghini Incentives To Keep SUV Production Local

Italian Government Reportedly Offering More Than $100 Million

May 5, 2015
SUVs are the big cash cows for automakers big and small, and even for brands traditionally known more for sports cars, SUVs are becoming their bread and butter. To that point, the flamboyant and non-traditional Lamborghini has publicly stated its intentions on building a modern SUV, as evidenced by the Urus concept shown in 2012. Suffering from a high unemployment rate of more than 12 percent, Italy is keen on retaining or creating as many jobs as possible within the country. To help boost employment, the Italian government has reportedly offered Lamborghini up to $110 million in incentives to build the SUV in Italy, according to Bloomberg.
The Urus is widely expected to share its platform and much of its hardware with the Porsche Cayenne. The body and chassis shell will reportedly be sourced from Volkswagen AG’s Bratislava, Slovakia, plant, with final assembly taking place in Italy.
Audi, the division responsible for the management of the Lamborghini brand, declined to issue an official statement regarding the timing and location of the production of the Urus, but many expect a final decision will be announced in June. The production of the Urus is expected to more than double Lamborghini’s global production number. The brand sold 2,530 cars in 2014 and believes sales of the SUV could top 3,000 units. Lamborghini last produced an SUV in the late 1980s and early 1990s with the LM002, known as the “Rambo Lambo.”
Source: Bloomberg