Jeep Returns to Tokyo Motor Show After Eight Years
Brand Best-Selling American Marque in Japan
The 2015 Tokyo Motor Show will mark the first time an American brand has been represented at the event since 2007, Automotive News reports. Leading the parade will be Jeep, the best-selling American brand in Japan. In the first four months of 2015, Jeep sold 2,298 vehicles. That may seem like a miniscule number, but it’s well ahead of other American brands, such as Ford (1,627), Chevrolet (313), and Cadillac (297). Jeep will be the only one of FCA’s predominantly North American brands featured. The global financial crisis that followed the 2007 Show impacted marketing budgets of many automakers and made it hard to justify a large presence for many brands that have not historically been a major player in the Japanese market.
The perception of Japan as a largely closed market to foreign automotive brands is generally true, with miniscule overall sales of non-Japanese models in proportion to its population of 127 million. However, foreign brands are starting to make some headway in the Japanese market, led primarily by German brands Mercedes-Benz, Volkswagen, BMW, and Audi. Mini has also been popular in the Japanese market since its reintroduction. Most American brands have not fared very well in Japan, with the exception of Jeep.
Source: Automotive News