Mercedes-Benz Campaign Features Plenty of Jurassic World Cameos
GLE Coupe, G63 AMG 6x6 Get Hero Spots in New Dinosaur Flick
Moviegoers everywhere are beyond stoked to see the fourth installment of the Jurassic Park series, called Jurassic World, but perhaps none are as excited as the dino fans at Mercedes-Benz. The company recently launched an extensive ad and digital campaign highlighting its vehicles’ involvement in the movie, which is set on the fictional Isla Nublar. In fact, one of Mercedes’ newest SUVs is getting much of the spotlight, the GLE Coupe.
Driven by Claire, the operations manager of the Jurassic World theme park, the sleek GLE Coupe looks a bit out of place compared to the movie’s matte-painted G-Class 6x6 and Sprinter, which also feature in the film. Nevertheless, actress Bryce Dallas Howard (who portrays Claire) and film producer Frank Marshall both insist that the Benz is a good fit for the upscale theme park. Also making an appearance in Jurassic World is a G-Class SUV (used in handling official park business) and a Unimog, which has been transformed into a dino ambulance.
Mercedes-Benz has a history with the film franchise. Before its official arrival as a production vehicle, the first-generation ML-Class SUV featured prominently in The Lost World: Jurassic Park, in which two of the three hero cars were unceremoniously thrown over a cliff by a tyrannosaurus rex. A Unimog also had a brief part as a support vehicle.
We’re a bit disappointed to see the GLE sporting a Mercedes-signature silver metallic paint job. It deserves the fluorescent alloy wheels, Plexiglas bubble roof, and neon-camo paint of the Ford Explorers from Jurassic Park, but we’ll forgive that little oversight as long as we get to see it and the other Benzes involved in some high-speed dino-hunting action.
Embedded below is a behind-the-scenes look at the GLE Coupe and the company’s TV commercial highlighting its participation in the film. We admit, we’re more excited for the movie for its talented cast (both prehistoric and human) than we are for the three-pointed star, but there’s nothing wrong with adding some automotive style to what will hopefully fun summer blockbuster.