2016 Honda HR-V Sales Off To Strong Start
May Sales Surpass 6,000 Units Before Ad Campaign
You may have recently seen the ad campaign for the new 2016 Honda HR-V subcompact crossover, with different Honda models driving into and out of each other. But even before that creative television campaign began, Honda moved 6,381 HR-Vs in May 2015. Honda is confident in the HR-V’s success and believes it will continue to be popular, even if gas prices increase from their current levels. Depending on the drivetrain and transmission, the HR-V gets between 25-28 city and 32-35 mpg highway. The Mazda CX-3, which has a slightly larger 2.0L engine compared to the HR-V’s 1.8L, gets between 27-29 mpg city and 32-35 mpg highway.
The HR-V’s combination of versatility and economy makes it a compelling package for buyers that have an equal need for utility and fuel efficiency, and it will likely appeal to both young couples and empty nesters that may not need the size and space of the larger CR-V and Pilot. Although the HR-V’s sales performance is impressive, it’s still less than a fourth of the CR-V’s gargantuan volume of 32,090 for May. Although not an exact competitor, the Nissan Juke sold 2,625 units for May, while the larger Rogue sold 25,901. Nissan and Honda are in somewhat of an unofficial sales race, although both manufacturers deny they’re directly benchmarking each other.