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  • May 2015 Truck Sales – GM, Tacoma Surge, Ford Falls

May 2015 Truck Sales – GM, Tacoma Surge, Ford Falls

Combined Silverado, Sierra Sales Top F-Series

Jun 2, 2015
May was a strong month for truck sales for most brands. Ram, Chevrolet, and GMC all posted solid increases for the month, while Ford is still struggling to meet demand for the 2015 F-150 and posted a 9.7-percent decrease compared to May 2014. Supplier issues for the 2015 F-150 have kept the Dearborn and Kansas City plants from working to full capacity. The new Chevrolet Colorado had one of its best months yet, with more than a 3,000-unit lead over the Nissan Frontier. Combined sales of the Chevrolet Silverado and GMC Sierra surpassed the Ford F-Series once again in May.
Photo 2/12   |   2015 Ford F 150 Front End
1) Ford F-Series – 61,870, Down 9.7 Percent
The F-Series maintains the brand lead for May sales, but the combined total of the Silverado and Sierra put GM over the top for corporate-wide truck sale, also bolstered by the addition of the Colorado and Canyon midsize trucks.
Photo 3/12   |   2015 Chevrolet Silverado 1500 Custom Front Side View
2) Chevrolet Silverado – 51,602, Up 10.6 Percent
The Silverado had a fantastic month, up a solid 10.6 percent. Combined with sales of the GMC Sierra, GM fullsize sales surpassed Ford by more than 8,000 units. However, it remains to be seen if GM can maintain this lead once Ford fully ramps up F-150 production in Dearborn and Kansas City.
Photo 4/12   |   2015 Ram 1500 Laramie Limited Crew Cab 4x4 Front Three Quarter 03
3) Ram 1500/2500/3500 – 39,952, Up 8 Percent
Ram gave a solid sales performance for May, with sales up 8 percent from May 2014. However, after taking the sales lead in March 2014, it looks unlikely that Ram will unseat Silverado once again, barring unforeseen production issues.
Photo 5/12   |   2015 GMC Sierra Carbon Edition
4) GMC Sierra – 18,977, Up 3.6 Percent
The Sierra has long played a supporting role to the higher-volume Chevrolet Silverado but helped GM collectively out-sell Ford once again for May.
Photo 6/12   |   2015 Toyota Tacoma Front Three Quarters
5) Toyota Tacoma – 17,520, Up 26.3 Percent
The Tacoma had a robust May, with sales up 26.3 percent. An all-new Tacoma is due this fall, ready to defend its crown in the midsize segment against the Colorado and Canyon newcomers.
Photo 7/12   |   2015 Toyota Tundra Bass Pro Shops Off Road Edition Front Three Quarter View
6) Toyota Tundra – 11,650, Up 2.3 Percent
The Tundra continues to be an important contributor to the company’s overall truck sales, and May sales were up 2.3 percent year over year. The Nissan Titan is no major threat to the Tundra currently, but expect the situation to change significantly this time next year.
Photo 8/12   |   2015 Chevrolet Colorado Z71 Front Three Quarters View
7) Chevrolet Colorado – 8,881
The Colorado’s May sales performance continues to prove the wisdom of GM’s three-truck strategy. Unit sales were more than 3,000 units ahead of the Nissan Frontier. Overall Colorado sales were approximately half those of Tacoma, but combined Colorado/Canyon sales could approach Tacoma levels in the months ahead.
Photo 9/12   |   2015 Nissan Frontier Pro 4x Crew Cab
8) Nissan Frontier – 5,439, Down 18.4 Percent
May was not the Frontier’s best performance, with sales down 18.4 percent. Like the Tacoma, the Frontier is essentially unchanged from when it debuted nearly a decade ago, although changes to features, trim, and infotainment systems have kept it somewhat competitive. Overall refinement and sophistication trails the GM twins significantly.
Photo 10/12   |   2015 GMC Canyon Nightfall Edition Front Three Quarter
9) GMC Canyon – 2,901
By itself, the Canyon is little threat to the Tacoma or Frontier, but like the Sierra to the Silverado, it plays an important supporting role to the Colorado, and is poised to help GM become a major player in the midsize truck market.
Photo 11/12   |   2015 Nissan Titan Front View
10) Nissan Titan – 1,218, Up 4.5 Percent
The Titan is going on more than 11 years with no major changes, and sales largely reflect its age. However, May sales were up 4.5 percent, perhaps with anticipation of the new 2016 model peripherally affecting buyer interest.
Photo 12/12   |   2014 Honda Ridgeline Sport Drivers Side Front View
11) Honda Ridgeline – 26, Down 98.2 Percent
The current Ridgeline continues its march toward absolute zero and came close with only 26 sales this May. The Ridgeline will wind down until an all-new model debuts for 2017, which promises to be more efficient and more modern but maintain many of the characteristics that gave the current model its small, but loyal, following.

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