Exclusive Content
Original Shows, Motorsports and Live Events
Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
  • |
  • |
  • 2016 Honda Pilot Advertisements Hit Airwaves

2016 Honda Pilot Advertisements Hit Airwaves

Jul 7, 2015
Honda’s advertising onslaught for the 2016 Pilot fullsize crossover has begun, with two new commercials hitting YouTube, Amazon, cable, and network television right away. The ads, called “The Incredible Pilot Elite” and “Buddy Holly,” showcase the CUV’s family friendliness, technology, and luxury features.
“The Incredible Pilot Elite” goes through just a few of the trim level’s interesting features. Blind spot monitoring gets a shout-out, as does the SUV’s all-wheel-drive traction. On the luxury side, a panoramic moonroof and one-touch third-row-seat access are shown, attempting to prove the Pilot's adaptability. It’s a short, silly commercial that we’re not totally sure tells us much about the crossover, but at least it’s not as annoying as certain rodent-themed commercials from one of Honda’s competitors.
Photo 2/5   |   2016 Honda Pilot Rear Three Quarter
The second commercial is more interesting. Although viewers learn even less about the Pilot in “Buddy Holly” than in “The Incredible Pilot Elite,” the resurgence of Weezer’s classic rock-and-roll hit as a family sing-along is enough to make us smile. Watch closely for a cameo from Honda’s other new crossover, the subcompact HR-V.
To be totally honest, Honda’s advertising efforts with the Pilot are somewhat underwhelming, especially given Toyota’s partnership with the Muppets or that aforementioned hamster-themed campaign from Kia. Although the Pilot ads are mostly inoffensive, they also don’t really leave much of an impression. It’s likely, however, that the company’s excellent reputation as a purveyor of family cars will be enough to get customers in the showrooms, with the ads serving as a primer for those who’ve been living under a rock and don’t know that Honda builds nice crossovers.
Source: Honda, via YouTube