FCA Tops Strategic Vision’s 2015 Total Quality Index Rankings
General Motors, Volkswagen Group Round Out Top Three
There are many measures of a vehicle’s quality, and each organization uses a slightly different metric to determine the “best” or “worst” brands or models. One of the best-known is J.D. Power and its Initial Quality and Owner Satisfaction Survey awards. However, another closely watched measure is from Strategic Vision, which uses a different measurement of overall vehicle satisfaction, including 155 specific aspects of the customer experience, giving it a more qualitative approach than J.D. Power’s more quantitatively oriented study. Interestingly, the results of the Strategic Vision Survey are almost the complete inverse of the 2015 J.D. Power Initial Quality Survey (IQS) study. FCA was Strategic Vision’s overall corporate winner, followed closely by Volkswagen Group and General Motors. FCA’s brands, specifically Jeep, Chrysler and Fiat, were at or near the bottom of the J.D. Power IQS study. The only VW Group brand to rank above average in the 2015 J.D. Power study was Porsche, which took first place.
FCA models took the top stop in three truck and SUV categories, with the Jeep Wrangler Unlimited getting the top spot in the Entry SUV category, and the Dodge Durango winning the Mid-Size SUV category. Although a specific model did not win any specific category, the Ram truck brand received the award for the highest-ranking non-luxury brand. Land Rover, another brand that ranked substantially below average in the J.D. Power study, was ranked as the best luxury brand by Strategic Vision. GM models won the most number of truck and SUV awards, taking five categories. Below are ratings for the truck and SUV categories.
|Standard Pickup||Chevrolet Colorado||857|
|Full-Size Pickup||Nissan Titan||879|
|HD Pickup||GMC Sierra HD||864|
|Entry SUV||Jeep Wrangler Unlimited||869|
|Entry CUV||Buick Encore||858|
|Mid-Size SUV||Dodge Durango||876|
|Mid-Size CUV||Nissan Murano||865|
|Full-Size SUV||GMC Yukon XL||892|
|Near-Luxury SUV||BMW X4||896|
|Luxury SUV||Cadillac Escalade||909|
|Luxury CUV||BMW X5||885|
Source: Strategic Vision