Jeep To Build Models in India Starting 2017 With Tata
Historic Rivals Join Forces Through Parent Company
Although Jeep and Land Rover are not generally thought of as direct competitors, the case could be made that the two are historic archrivals. Perhaps that’s too strong a term for a company from a staunch historic geopolitical ally, but there’s no denying that the two brands are some of the most respected among off-road enthusiasts. In a somewhat ironic twist, Fiat Chrysler Automobiles (FCA) will reportedly collaborate with Tata Motors, the parent company of Jaguar Land Rover, to build Jeeps in India starting in 2017, according to a Reuters report.
The Jeep brand is one of the cornerstones of FCA CEO Sergio Marchionne’s plan for worldwide growth, which hopes to take advantage of the seemingly insatiable demand for crossovers. India in particular has a huge middle class of more than 300 million people, or roughly the population of the entire U.S. Jeep sales in India will kick off with the Wrangler and Cherokee, both built in the U.S. The most likely candidate for production in India is the recently introduced Renegade compact SUV. There have been rumors of a model even smaller than the Renegade specifically for developing markets, but no firm details have been released on the model. FCA has a preexisting relationship building Fiat-brand models in India in joint-venture with Tata.