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  • June 2015 Truck Sales — GM Flexing Truck Muscles, Toyota Strong

June 2015 Truck Sales — GM Flexing Truck Muscles, Toyota Strong

GM Claims Silverado Retail Sales Ahead of F-150, Colorado Lowest Turn Rate

Jul 1, 2015
For much of 2013 and 2014, General Motors’ combined sales of its fullsize trucks, the Chevrolet Silverado and GMC Sierra, could not surpass the Ford F-Series juggernaut, which continued its three-plus-decades-long dominance of U.S. vehicle sales. However, for June, General Motors claims Silverado retail sales outpaced the F-Series for the month. But we’re going to have to take GM’s word for it, since it did not provide a separate breakout of retail vs. fleet sales. For overall sales, the Silverado trailed F-Series sales by a scant 3,623 units.
Whereas Ford relies solely on the F-Series (in F-150 and Super Duty variants) for all its U.S. truck sales, GM has two retail channels and four models total, giving it a combined truck sales figure of 79,256. It appears the Silverado could be within striking distance of the F-Series and could break Ford’s epic sales longevity. Combined sales of the Silverado and Sierra have outsold the F-Series for several months.
Ford F-Series: 55,171, Down 8.9 Percent
The Dearborn and Kansas City plants that build the F-150 continue to ramp up, as well as deal with some supplier issues to keep up with customer demand for the new F-150. Consequently, overall June sales are down slightly and narrowing the gap with archrival Chevrolet Silverado, which claimed a retail sales victory over the F-Series for June, although a specific retail/fleet breakdown was not given.
Photo 2/12   |   2015 Ford F 150 Front End
Chevrolet Silverado: 51,548, Up 18.4 Percent
Silverado sales continue to go from strength to strength, and the truck is continuing to sell well against the all-new F-150. As mentioned, GM is claiming a retail sales lead over the F-150, although overall sales are just below Ford’s totals.
Photo 3/12   |   2015 Chevrolet Silverado Midnight
Ram 1500/2500/3500: 33,332, Up 1 Percent
Once on a seemingly unstoppable upward trajectory, Ram truck sales have flattened out somewhat, with June 2015 up just 1 percent over 2014. However, Ram still enjoys a comfortable lead over the GMC Sierra and Toyota Tundra. Updates for 2016, including the epic 900-lb-ft Cummins diesel option on the 3500 models, will continue to draw buyers looking for ultimate capability.
Photo 4/12   |   2015 Ram 1500 Laramie Limited Crew Cab 4x4 Front Three Quarter 03
GMC Sierra: 18,618, Up 20.8 Percent
The Sierra plays a supporting role to the Silverado, but the incremental sales give GM fullsize truck sale bragging rights. Sales were up a robust 20.8 percent for the month, continuing the Sierra’s positive sales momentum.
Photo 5/12   |   2015 Gmc Sierra 1500 Elevation Front Angle
Toyota Tacoma: 15,959, Up 31.1 Percent
Typically, sales of an outgoing model tend to taper off as customers anticipate the arrival of an all-new model, and you would think that would be the case with the Tacoma, but sales for the current model are stronger than ever—up more than 30 percent for the month. The Tacoma has some new competition in the form of the Chevrolet Colorado, but sales are less than half of the Tacoma’s total, so Toyota’s sales leadership in the midsize segment remains safe.
Photo 6/12   |   2015 Toyota Tacoma Side Profile
Toyota Tundra: 9,926, Up 10.6 Percent
Overall Tundra sales dipped below 10,000 units for June, but year-over-year monthly sales were still up. Among Japanese brands, the Tundra remains the leader in the fullsize segment, but the tables could turn once the new 2016 Nissan Titan reaches showrooms.
Photo 7/12   |   2015 Toyota Tundra Bass Pro Shops Off Road Edition Front Three Quarter View
Chevrolet Colorado: 6,558
Although overall unit sales are still relatively modest with the Colorado, it has one of the lowest “turn” rates in the industry of only 15 days, when the industry average is around 60. The Colorado has already consistently outsold the Nissan Frontier for several months now, making it look like it will be the de facto Second Place contender in the midsize market.
Photo 8/12   |   2015 Chevrolet Colorado Z71 Trail Boss Front Studio
Nissan Frontier: 4,437, Down 22.5 Percent
Frontier sales took a tumble in June, down 22.5 percent. A comprehensively redesigned Toyota Tacoma is coming next fall, but Nissan has not given any firm indication of when the next-generation Frontier will arrive. However, it recently unveiled the next-generation NP300 Navara overseas, from which the next Frontier is expected to borrow much of its hardware and underpinnings. We’re thinking it will probably arrive in fall 2016 as a 2017 model.
Photo 9/12   |   2015 Nissan Frontier Pro 4x Crew Cab
GMC Canyon: 2,532
As with the Sierra and Silverado, the GMC Canyon plays a supporting role to the Chevrolet Colorado but is instrumental in expanding GM’s truck leadership and offering a new vehicle in a segment that could see some conquest sales from people coming from passenger cars and SUVs. A diesel model coming this fall promises more than 30 highway mpg, broadening the Colorado and Canyon’s appeal even further.
Photo 10/12   |   2015 GMC Canyon All Terrain Front View 02
Nissan Titan: 1,155, Up 18.3 Percent
Nissan’s long-in-tooth fullsize has seen a surprising uptick in sales over the last few months, possibly due to the growing interest and anticipation of the 2016 model. Generous incentives and financing don’t hurt, either. Although it has a more-than-decade-old design, the current Titan does have fans of its rumbly, torquey V-8 and unique styling.
Photo 11/12   |   2015 Nissan Titan Front View
Honda Ridgeline: 7, Down 99.5 Percent
A grand total of seven Ridgelines were sold in June. Like the Colorado and Canyon, dealers will sell off remaining inventory, in anticipation of the 2017 model expected in fall 2016. The current model has its charms, but we suggest holding out for the new model, which promises to be a major improvement in nearly every category.
Photo 12/12   |   2014 Honda Ridgeline RTL Front



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