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  • Land Rover Reportedly Working on SVX Sub-Brand

Land Rover Reportedly Working on SVX Sub-Brand

Designation Would be for Off-Road–Oriented Performance

Jul 7, 2015
In the luxury car realm, it’s all about exclusivity and performance without compromise. BMW has its M division, Mercedes has AMG, and Cadillac has V. Jaguar and Land Rover have Special Vehicle Operations (SVO), not to be confused with Ford’s division from the 1980s. So far, SVO has two manifestations: the on-road performance-oriented SVR sub-brand and the ultra-luxury SVAutobiography. According to a report from Britain’s Car magazine, it’s about to add a third, the SVX, for vehicles with a deliberate off-road performance bent.
The first two vehicles likely to get the SVX treatment are likely the next-generation Defender and Discovery models. It’s believed that models offered in SVX trim will not be offered in SVR or SVAutobiography trims; however, the Range Rover Sport could be the exception, being offered in both SVR and SVX trims. To further burnish Land Rover’s off-road credibility, the company is considering a factory-backed motorsports effort, possibly fielding vehicles in the Dakar rally, in addition to the current Defender Challenge series and Race-To-Recovery competition.
Jeep has offered an SRT version of the Grand Cherokee since 2005, but the model is strictly oriented toward on-road performance and gives up a few inches of ground clearance, as well as its low-range four-wheel drive as part of the transformation. Jeep offers a wide selection of off-road performance accessories through its Mopar Performance division, as well as having abundant aftermarket support.
Source: Car Magazine

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