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  • July 2015 Pickup Sales: Tacoma Maintains Midsize Lead

July 2015 Pickup Sales: Tacoma Maintains Midsize Lead

Aug 3, 2015
Once again, Chevrolet/GMC fullsize combined sales have added up to beat out the industry-stalwart Ford F-Series, although the Ford’s sales are higher this month than they were last month. Other than that anomaly, truck sales are mostly business as usual, with the only current-production model not enjoying a year-over-year sales increase being the long-in-tooth Nissan Frontier. Even the slow-selling Titan enjoyed a little boost compared to last July, perhaps fed by crafty dealers turning customer curiosity of the 2016 Titan into sales of the discounted 2015 truck. Notably, Honda sold a whopping six Ridgelines this month, even though the truck was discontinued after the 2014 model year.

Ford F-Series – 66,288, Up 5 Percent

After a little scare last month, the F-Series is back to enjoying a year-over-year monthly sales increase. It’s still America’s bestselling vehicle, and the aluminum-intensive 2015 F-150 gives car and truck owners alike something to really appreciate. A smooth ride and luxurious interior combine with tons of capability to make the F-150 a jack-of-all-trades in the automobile market.
Photo 2/11   |   2015 Ford F 150 Side In Motion

Chevrolet Silverado – 56,380, Up 34 Percent

Chevrolet has been touting its vehicles’ frankly astounding sales gains in the past several months, with the Silverado moving a third again as many units last month as it did in July 2014. The Silverado’s brisk sales can be attributed to its variety of special editions, excellent V-8 fuel economy, and pleasant interior quality.
Photo 3/11   |   2015 Chevrolet Silverado 1500 Custom Front Side View

Ram Pickup – 36,019, Up 1 Percent

The Ram Pickup has also been selling very well and consuming more of the fullsize pie thanks to its segment-busting coil-sprung suspension offering new levels of refinement and capability, while the popular EcoDiesel V-6 option on the Ram 1500 offers oil-burning torque and best-in-class fuel economy. It’s the only way to go if you want a light-duty diesel pickup, at least until the Colorado and Canyon Duramax arrive later this year.
Photo 4/11   |   2015 Ram 2500 Outdoorsman Crew Cab 4x4 Heavy Duty Front Three Quarter

GMC Sierra – 19,808, Up 13 Percent

The handsome GMC Sierra is also enjoying GM’s truck magic, which will only improve once the refreshed 2016 Sierra goes on sale in a few months. That truck’s refined electronics experience and updated appearance will no doubt impress GMC loyalists, providing a classy foil to the likewise-updated, but more aggressive, 2016 Silverado.
Photo 5/11   |   2014 GMC Sierra 1500 Denali CrewCab Front

Toyota Tacoma – 17,033, Up 29 Percent

The bestselling midsize pickup is once again the Toyota Tacoma, in spite of the Chevy Colorado’s dynamic superiority and interior refinement. One reason could be Toyota’s pricing strategy: While some Chevrolet and GMC dealers are adding a markup to the Colorado and Canyon, most Toyota dealers are offering fantastic incentives on the 2015 Tacoma in anticipation of the redesigned 2016 pickup. That bottom-dollar price would definitely make the Taco more attractive to budget buyers.
Photo 6/11   |   2015 Toyota Tacoma Pro Supercharged Front Three Quarter In Motion 04

Toyota Tundra – 10,511, Up 2 Percent

With the rollout of the marketing materials for the Tundra TRD Pro, it’s little surprise that the truck has enjoyed a slight sales boost. The Tundra and Tacoma’s combined sales have given Toyota trucks their best-ever July performance, giving the brand’s dated offerings surprising verve on the sales charts.
Photo 7/11   |   2014 Toyota Tundra SR5 TRD 4x4 Offroad Towing

Chevrolet Colorado – 7,209, New Vehicle

The 2015 Chevrolet Colorado’s sales still trail the Tacoma by a significant margin, but the Taco has years of reputation under its belt, while the Colorado is a relative newcomer. As more pickup buyers get turned on to the notion of the refined, capable Colorado, we have no doubt it will grow in popularity. Arguably its most significant obstacle is its price. While the Tacoma is priced like a midsize truck (at least in lower trim levels), the Colorado always seems to only slightly shadow the pricing of its 1/2-ton Silverado sibling.
Photo 8/11   |   2016 Chevrolet Colorado Duramax Front Three Quarter Motion

Nissan Frontier – 4,194, Down 28 Percent

The dated Nissan Frontier is a rugged lifestyle pickup, targeting outdoor enthusiasts rather than heavy haulers, but its sales are flagging nonetheless. With the Tacoma and Canyon/Colorado twins breathing new life into the midsize market, we expect to see a refreshed or redesigned Frontier within a couple years.
Photo 9/11   |   2014 Nissan Frontier Crew Cab Three Quarters Drivers View 001

GMC Canyon – 2,654, New Vehicle

We at Truck Trend love the GMC Canyon and Chevrolet Colorado, and we’re eager to sample one with the Duramax 2.8L diesel I-4 that’s coming late this year. We also expect sales of both to ramp up more as customers learn to trust the relative newcomers to the midsize market. As with the Colorado, the GMC’s pricing seems a bit ambitious, but it’s still a good truck for the money, offering loads of interior luxury and handsome design.
Photo 10/11   |   2016 GMC Canyon SLE Duramax Rear Three Quarter

Nissan Titan – 1,126, Up 5 Percent

The Nissan Methuselah, er, Titan, is one of the oldest vehicle designs on the new-car market, truck or not. It hasn’t been significantly updated since it was released in 2004, but that will change with the all-new 2016 Titan XD, due later this year. It’s possible that customer curiosity of the XD has translated into a few sales of the current model, which would explain part of the truck’s year-over-year sales bump.
Photo 11/11   |   2011 Nissan Titan Front View

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