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  • August 2015 SUV Sales: Rogue, Equinox, Explorer Post Double Digit Gains

August 2015 SUV Sales: Rogue, Equinox, Explorer Post Double Digit Gains

Explorer Best-Selling Midsizer, Cherokee Best-Selling Jeep

Sep 1, 2015
As has been the case for most of the last several years, compact crossovers dominate the Top 10 best-selling SUVs list. However, traditional SUV models and brands such as the Ford Explorer and the Jeep Wrangler and Grand Cherokee posted respectable results. Combining SUV ruggedness and crossover versatility and ease of use, the Cherokee remains the best-selling Jeep model once again in August.
Unsurprisingly, the Honda CR-V once again tops the list, but the Toyota RAV4 has usurped usual Second Place Ford Escape for August. The Nissan Rogue also posted strong unit sales, bumping off the Chevrolet Equinox, which often held the title of third best-selling SUV. The Subaru Forester comes in ninth, continuing to hold the title as the brand’s best-selling model in the U.S.
1) Honda CR-V – 34,771, Up 2.0 Percent
The Honda CR-V is to the SUV market what the Ford F-Series is to fullsize trucks. It’s the one to beat. Once again, as it has been for the last several years, the CR-V is at the top of the charts, out-selling the second-best-selling Toyota RAV4 by more than 4,000 units. August saw a modest 2 percent year-over-year monthly gain.
Photo 2/11   |   2015 Honda CR V Front Three Quarter View 1
2) Toyota RAV4 – 30,534, Down 14.3 Percent
The redesigned, more car-like Toyota RAV4 has struck a chord with consumers, and for August, it bumped off the usual Second Place holder, the Ford Escape. Sales were down 14.3 percent year over year for August, but that still gave it the second-best standing, just behind the sales juggernaut CR-V.
Photo 3/11   |   2015 Toyota RAV4 Limited Front Three Quarter 01
3) Ford Escape – 28,870, Down 0.4 Percent
The Escape usually comes in second only to the Honda CR-V but was edged out this month by the Toyota RAV4. The Escape is due for a fairly major update in 2017, with a more prominent grille and front end, resembling the larger Edge. A significantly improved Sync 3 touchscreen interface has been added on 2016 models.
Photo 4/11   |   2015 Ford Escape Front End
4) Nissan Rogue – 27,665, Up 29.2 Percent
The Rogue is Nissan’s second-best selling model, behind only the Altima midsize sedan. August was a great month for the compact crossover, posting a big 29.2 percent year-over-year gain for the month. Budget-minded shoppers can still buy the value-priced Rogue Select, based on the previous generation of the model.
Photo 5/11   |   2014 Nissan Rogue Front Three Quarter Motion
5) Chevrolet Equinox – 25,211, Up 17.9 Percent
Once the solid, predictable Third Place holder in SUV sales, the Equinox has been nudged out of its traditional spot by import brands but still manages to maintain its standing in the top half of the chart. Sales were up a respectable 17.9 percent year over year for August. An all-new Equinox is expected soon, likely going to all-four-cylinder power.
Photo 6/11   |   2015 Chevrolet Equinox LTZ With Sunlight
6) Ford Explorer – 21,658, Up 22 Percent
The Explorer no longer sells in the astounding numbers it did in the ’90s, with customers gravitating more toward compact crossovers, but it still remains on top of the list for midsize SUVs. Unit sales topped the Grand Cherokee by more than 4,500 units for the month.
Photo 7/11   |   2016 Ford Explorer Front Side View
7) Jeep Cherokee – 18,763, Up 3.0 Percent
Since its introduction, the Cherokee has seen consistent sales gains and now holds the distinction of being the brand’s best-selling model. A surprisingly premium interior for the segment and standout styling make the Cherokee a unique choice in the traditionally staid compact crossover segment.
Photo 8/11   |   2015 Jeep Cherokee Limited Front End 02
8) Jeep Wrangler – 18,160, Up 1.0 Percent
The Wrangler has defied critics and competitors with its continued popularity. Certainly not the most luxurious or refined SUV, the Wrangler’s unchanged formula still appeals to buyers looking for a no-nonsense, original-formula SUV from coast to coast.
Photo 9/11   |   2015 Jee Wrangler Unlimited Sahara Front Three Quarters
9) Subaru Forester – 17,565, Up 6.9 Percent
The Subaru Forester barely edged out the Jeep Grand Cherokee for August unit sales. Although it doesn’t sell in the massive volumes of the CR-V, RAV4, or Escape, the Forester’s sales performance is impressive, considering Subaru’s smaller dealer network.
Photo 10/11   |   2015 Subaru Forester Front Side View
10) Jeep Grand Cherokee – 17,155, Down 8.0 Percent
The Grand Cherokee rounds out our Top 10 list for this month. Sales declined 8 percent year-over-year for August. The Grand Cherokee has perhaps one of the widest “bandwidths” in the SUV segment, ranging from the entry-level Laredo all the way up to the sumptuous Summit.
Photo 11/11   |   2015 Jeep Grand Cherokee Summit Front Three Quarter

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