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  • August 2015 Truck Sales: Silverado, Colorado Show Gains

August 2015 Truck Sales: Silverado, Colorado Show Gains

Ford, Ram Show Modest Gains, Nissan Frontier Tumbles

Sep 1, 2015
Chevrolet is going from strength to strength with its truck sales, with both the Silverado and Colorado posting solid gains for August. In fact, Colorado sales were so strong they were nearly double that of the Nissan Frontier. However, despite the impressive gains, Colorado sales were still well less than half that of the Toyota Tacoma.
Among the other fullsizers, the F-Series continued to stake its claim at the top of the chart, with a 4.7 percent year-over-year August gain. Ram had a 4 percent gain while the GMC Sierra posted a 7 percent gain for August. The Toyota Tundra had a double-digit decline to finish the month at just above 10,000 units sold. Honda continues to sell down existing Ridgeline inventory, with just four units sold for August. A new Ridgeline is due for the 2017 model year.
1) Ford F-Series – 71,332, Up 4.7 Percent
After some production issues caused by a frame supplier shortage, things are looking back up for Ford’s profit-making flagship. Sales were up 4.7 percent to 71,332 units. Still not enough to top combined Silverado and Sierra sales but still comfortably at the top of the charts for any single truck line in the U.S.
Photo 2/12   |   2015 Ford F 150 Front Three Quarters
2) Chevrolet Silverado – 54,977, Up 11.7 Percent
This summer has been a hot one for Chevrolet, with sales continuing to trend up on the Silverado and demand remaining strong for the midsize Colorado. The Silverado saw an 11.7 percent gain for August, the highest percentage gain for any of the Detroit Three truck brands for the month.
Photo 3/12   |   2015 Chevrolet Silverado 1500 Custom Front Side View
3) Ram 1500/2500/3500 - 45,310, Up 4.0 Percent
Last year, the Ram was on a non-stop hot streak, while Chevrolet had somewhat flat sales performance. This year, the tables have turned, with GM seeing a big upswing in its sales trajectory and Ram showing more modest growth. Sales were up 4 percent. Ram continues to bracket “best in class” for fullsize trucks with the 29-mpg highway Ram EcoDiesel and the 900–lb-ft Cummins 3500.
Photo 4/12   |   2015 Ram 1500 Laramie Limited Crew Cab 4x4 Front Three Quarter 03
4) GMC Sierra – 21,241, Up 7.0 Percent
The GMC Sierra helped GM cumulatively top Ford truck sales, as well as offering a higher-transaction brand targeted to more affluent customers. Like the Colorado, the Canyon is bringing a younger, more urban buyer into GMC showrooms, as popularity of midsize models increase.
Photo 5/12   |   2015 Gmc Sierra 1500 Elevation Left Front Angle
5) Toyota Tacoma – 16,320, Up 13.2 Percent
Chevrolet may be enjoying good fortunes with the new Colorado, but the Toyota Tacoma is still the undisputed 800-pound gorilla of the midsize segment. With a comprehensively refreshed 2016 model due in showrooms in just a few months, GM can expect to face a formidable, established competitor.
Photo 6/12   |   2015 Toyota Tacoma Front Three Quarters
6) Toyota Tundra – 10,057, Down 15 Percent
Unlike its little brother, the Tundra saw a double-digit dip for August but still sold a tad more than 10,000 units. Currently, the Nissan Titan is no major threat, but with the all-new 2016 model due out in late winter or early 2016, it could pose a big threat to the Tundra.
Photo 7/12   |   2015 Toyota Tundra Bass Pro Shops Off Road Edition Front Three Quarter View
7) Chevrolet Colorado – 7,114
At one point selling about on par with the Nissan Frontier, the Colorado out-sold the Frontier by a nearly 2 to 1 margin in August. GM continues to gain fans for its midsizer. That popularity will likely increase further with the introduction of the Duramax 2.8L I-4 diesel for 2016.
Photo 8/12   |   2015 Chevrolet Colorado Z71 Trail Boss Front Studio
8) Nissan Frontier – 3,645, Down 46.2 Percent
The Frontier saw one of its steepest declines of the year in August, with sales down 46.2 percent. Nissan has been focusing most of its resources on the new Titan for North America, but a new Frontier is expected to share a platform with the global NP300 Navara. Expect a new Frontier as a 2018 model.
Photo 9/12   |   2015 Nissan Frontier Pro 4x Crew Cab
9) GMC Canyon – 2,423
The Canyon is still fourth in midsize sales volume but represents an important new showroom addition for GMC dealers, and if sales continue to grow, it could conceivably surpass the Nissan Frontier. The Canyon’s proudly truck-like styling gives customers an alternative to the smoother, rounder Colorado.
Photo 10/12   |   2015 GMC Canyon Nightfall Edition Front Three Quarter
10) Nissan Titan – 1,268, Up 3.0 Percent
The Titan may be relegated toward the bottom of our list currently but nonetheless saw a modest 3 percent gain for August, likely due to the halo effect of the upcoming 2016 model, as well as generous financing offers and rebates.
Photo 11/12   |   2015 Nissan Titan Front View
11) Honda Ridgeline – 4, Down 99.7 Percent
The last Ridgeline rolled off the line many months ago, and dealers are selling off remaining inventory. Despite miniscule sales over the past several years, Honda has committed to a second-generation Ridgeline, featuring more traditional truck-like lines but still retaining a unibody platform. Expect significantly increased fuel economy for the new model.
Photo 12/12   |   2014 Honda Ridgeline RTL Front

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