Diesel Advocacy Group Releases Statement on Volkswagen Scandal
Group Extolls General Virtues of Modern Diesel Tech While Avoiding Names
There’s a sub-set of public relations called “crisis communications,” or in other words, what to say to the public when the excrement hits the ventilator, so to speak. In the current free-for-all surrounding the Volkswagen emissions cheating scandal, the Diesel Technology Forum, the leading advocacy group for the technology in Washington, D.C., has carefully avoided mention of Volkswagen by name and continues to stick by its stated belief that diesel engines continue to be a viable technology to help the U.S. meet its climate and emissions goals. The organization released the following statement today:
“The Diesel Technology Forum does not comment on specific cases or circumstances involving individual companies and enforcement actions by the government. However, to the extent that these circumstances have raised questions about diesel technology in general, we offer the following:
The circumstances involving a single manufacturer do not define an entire technology, or an industry. Vehicle manufacturers and engine makers have invested billions of dollars in research and development to successfully meet the most aggressive emissions standards in the world. They continue to work closely and cooperatively with the Environmental Protection Agency, California Air Resources Board, international regulatory bodies, as well as environmental and other interest groups toward common goals.
Nothing has changed the fact that the diesel engine is the most energy-efficient internal combustion engine. It is a proven technology, and its unique combination of efficiency, power, reliability, performance, low emissions and suitability for using renewable fuels ensures a place for diesel technology to help meet the demands of a global economy.
We are also confident that consumers will continue to find the new generation of clean diesel cars, trucks and SUVs as a competitive choice to meet their personal transportation needs.
Finally, it is important to focus forward on the significant accomplishments of an entire industry that developed and refined clean diesel technology to what it is today, a key strategy in achieving current and future energy and climate goals.”
Source: Diesel Technology Forum