Domino’s Pizza Launches Custom-Built Chevrolet Spark “DXP”
Pizza-Delivery Vehicle Designed by Roush Enterprises, Crowdsourcing
The days of your pizza arriving to your house vaguely smelling like burning oil and exhaust leaks are past, if Domino’s Pizza has its way. That’s because the purveyor of short-order 'za just released the DXP, a custom delivery vehicle based on the Chevrolet Spark minicar, keeping delivery drivers’ self-supplied dailies away from your driveway.
“The Domino’s DXP is the first purpose-built vehicle aimed at revolutionizing pizza delivery,” said Domino’s USA President Russell Weiner. “This innovation allows drivers to do their jobs with greater ease and efficiency, and demonstrates that Domino’s is absolutely fanatical about making perfect deliveries.”
For the DXP to work, it has to have some functional upgrades over the vehicles it replaces, the personal cars of Domino’s employees. Aside from its red and blue livery and domino-piece logos (and the aforementioned warrantied reliability), the Spark-based microvan also gets a rear-mounted warming oven, whose access hatch is where the rear-seat windows would be on the driver side of the vehicle. All of the seats but the captain’s chair have been removed, opening space for up to 80 pizzas, along with bottles of soda, salads, and wings. OnStar turn-by-turn navigation and emergency services also come standard.
Stylistically, the most obvious change to the vehicle is its red and blue color scheme, with Domino’s logos everywhere. The lighted car topper is prominently visible as well. Domino’s logos have been incorporated into the Spark’s hubcaps, and the sideview mirrors get puddle lamps that cast the logo onto the ground as well.
The Chevrolet Spark’s 1.2L I-4, which the company euphemistically claims makes the DXP “fun to drive,” can provide nearly 40 mpg highway, but apparently Domino’s hasn’t seen how most delivery guys like to drive. Also donated from the Spark is its Top Safety Pick ranking from the Insurance Institute of Highway Safety, which is a welcome feature.
The company says most deliveries will continue in the personal cars of Domino’s employees, so most customers aren’t likely to see the DXP on the road unless they live in one of 17 markets, including locations in California, Texas, the Pacific Northwest, and New England, along with a handful of other locations. Roush Engineering manufactured the 97 DXPs in use based on recommendations by hundreds of pizza enthusiasts.