New Land Rover Defender Costs Just $15,000 (Did We Mention it’s a Child’s Pedal Car?)
Land Rover is putting a $15k Defender into production next spring, but that sum isn’t the bargain it may seem to be at first blush. That’s because this brand-new Defender is a pedal car for children.
Coming in at 40 times the list price of a Power Wheels Ford F-150, the itty-bitty Defender tries to justify its exorbitant price with hand-built craftsmanship and high-quality materials. If the Defender pedal car concept shown at the Frankfurt Motor Show is any indication, rolled-edge aluminum and high-quality leather appear on the pedal car. It’s also extremely detailed, with diamond-plate front fender guards, rock rails, and knobby tires wrapped around narrow, disc-style steel wheels.
Inside, leather adorns the seats and steering wheel, which sit behind a close replica of the fullsize Defender’s dashboard. Leather also finishes the classy-looking cargo cover. In fact, there’s more leather in this one toy than there is in most of the Truck Trend Network staff’s personal vehicles.
A spring suspension, working brakes (including a parking brake), and a forward/reverse pedal drive assembly keep the Defender (and its little driver) working hard for forward motion. It’s substantially more engineered than those old Kettcars we used to ride. Additionally, the Defender gets a serialized commemorative plaque, and the number plate can be personalized. Since it's a bespoke unit, we'd bet leather and paint are also customizable (this author will take his in Grasmere Green).
Land Rover’s projected start price for this little Defender is £10,000, which is about $15,000 at current exchange rates. For comparison, a clapped-out Series III SUV would cost about half that, with nicer examples running up to about $20,000. While the maintenance on those trucks would be more expensive, we can’t help but think the ability to go faster than 4 mph would be worth it. Besides, there’s no way your kid will outgrow a big Rover.
Source: Land Rover