Report: FCA Considering Ram-based Fullsize SUV
New SUV Would Coincide with Trucks’ 2018 Redesign
Sport-utility vehicles, from pint-sized crossovers to jumbo family-haulers like the Chevrolet Suburban, are hot sellers. Fiat Chrysler Automobiles (FCA) already has a plethora of SUVs in its lineup between Dodge and the SUV-exclusive Jeep brand. Despite the seeming abundance of utilities in its lineup, it seems like there’s room for another, and it’s a niche FCA CEO Sergio Marchionne is reportedly eager to fill, according to Automotive News. In a conference call discussing the company’s third-quarter financial results, the famously candid and uninhibited executive hinted at a Ram-based fullsize SUV that could coincide with the trucks’ scheduled redesign in 2018. Marchionne was reported as saying the fullsize SUV segment is the “near-exclusive” domain of another company (read: GM) and that FCA has a “reasonable chance” of getting part of that market.
Marchionne further defended the case for a fullsize SUV by distancing it from the upcoming premium Jeep Grand Wagoneer, saying, “I don’t think anybody who buys a large SUV is confusing it with a Range Rover.” If Ram were to offer such a model, it would be the first SUV specifically under the Ram brand since it was separated from the Dodge brand in 2009. However, most U.S. FCA dealerships are combined Chrysler, Jeep, Dodge, and Ram brand dealers. There’s also a chance that the Tahoe/Suburban-sized SUV could effectively replace the Dodge Durango, which could disappear to make way for the Jeep Grand Wagoneer.
Source: Automotive News