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  • September 2015 Truck Sales -- Ford, GMC Lead Percentage Gains

September 2015 Truck Sales -- Ford, GMC Lead Percentage Gains

Ram Sales Flat, Toyota Down

Oct 1, 2015
After a few months of somewhat tepid sales growth, the Ford F-Series gained double digits for September, up a big 16.4 percent and moving a total of almost 70,000 units. Percentage-wise, the biggest gainer for the month was GMC, with Sierra sales up 17.8 percent. Ram fullsize pickup sales were essentially flat, with September 2015 sales down a mere 14 units from last year.
Combined sales of the Chevrolet Colorado and GMC Canyon came within 1,500 units of the Toyota Tacoma’s total, making the prospect of GM becoming the sales leader in the midsize segment a possibility. However, with the new 2016 Tacoma starting to roll into showrooms as we speak, Toyota may surge ahead once again. However, GM dealers say demand for the midsize trucks is as strong as ever, so it’s a segment that bears watching in the new year.
1) Ford F-Series, 69,651 – Up 16.4 Percent
After a few logistical hiccups with its frame suppliers, Ford seems to have ironed out the production issues with the F-150 that kept it from supplying its dealers with the volume of units they wanted. September saw a robust 16.4 percent year-over-year gain. Enhancements for the 2016 model year, including Pro Trailer Backup Assist and ever-more-opulent trim levels, promise to keep buyer interest high in the next year.
Photo 2/12   |   2016 Ford F 150 Limited Front Three Quarter 02
2) Chevrolet Silverado – 53,725, Up 7.1 Percent
The Silverado saw a respectable 7.1 percent gain for the month, and with the updated 2016 model in the pipeline with sportier, more aggressive styling and an available eight-speed automatic on some models with the 5.3L V-8, in addition to Apple CarPlay and Android Auto integration, Chevy’s workhorse promises to remain a formidable competitor in the segment.
Photo 3/12   |   2016 Chevrolet Silverado 1500 LT At Restaurant
3) Ram 1500/2500/3500 – 36,598, Up 0 Percent
After a scorching two years in 2013 and 2014, things have cooled down considerably for Ram. Sales were essentially flat for September, with unit sales down just 14 from last year. Ram continues to innovate in the fullsize segment, with the only 1/2-ton diesel (until the Titan XD hits showrooms) and a colossal 900 lb-ft Cummins-powered Ram 3500 model.
Photo 4/12   |   2015 Ram 1500 Laramie Limited Crew Cab 4x4 Front Three Quarter 03
4) GMC Sierra – 19,754 - Up 17.8 Percent
Although the smallest unit volume among the Detroit Three, the Sierra saw the largest percentage gains of any of the fullsize models and adds a distinctive buyer demographic to GM’s market, with an increasingly consumer-oriented marketing push, despite the “Professional Grade” tagline.
Photo 5/12   |   2016 Gmc Sierra Elevation Left Front Angle
5) Toyota Tacoma – 11,165, Down 6.9 Percent
The 2016 Tacoma is starting to trickle into dealer showrooms, but there are plenty of 2015 models left on the lots that dealers are trying to clear out. Although still the midsize segment sales leader by a long shot, Toyota can’t take its success for granted with the strong performance of the GM twins.
Photo 6/12   |   2016 Toyota Tacoma TRD Sport Front Three Quarter Static 02
6) Toyota Tundra – 8,472, Down 3.0 Percent
Tundra sales cooled modestly in September, with less than 8,500 units sold. With Nissan’s all-new Titan just a few months away, the import-brand fullsize sales race may prove to be an interesting one.
Photo 7/12   |   2015 Toyota Tundra TRD Pro Front Side View
7) Chevrolet Colorado – 7,334
The Colorado continues to see sales gains each month it’s on the market, with dealers screaming for them and the Wentzville, Missouri, factory cranking them out as fast as they can. The addition of a class-exclusive turbodiesel option for 2016 promises to increase buyer interest even more in the next year.
Photo 8/12   |   2015 Chevrolet Colorado Z71 Trail Boss Front Studio
8) Nissan Frontier – 4,617, Down 32.6 Percent
Once at strong second in the midsize market, it’s safe to say the current Frontier has been overshadowed by the new Chevy Colorado. We like the Frontier’s honest, no-nonsense demeanor and fun-to-drive dynamics, but it badly lags in overall refinement and fuel economy, especially compared to the new GM twins. However, if you’re a big Nissan fan, now may be a great time to buy, with dealers offering competitive pricing.
Photo 9/12   |   2015 Nissan Frontier Pro 4x Crew Cab
9) GMC Canyon – 2,332
Although overall unit volume on the Canyon is less than one-third that of its bowtie-branded sibling, the incremental sales added by GMC ensure that GM will comfortably occupy the second-place midsize spot, with the possibility, although distant, of taking first place. We’re looking forward to robust competition in the midsize segment in 2016.
Photo 10/12   |   2015 GMC Canyon Nightfall Edition Front Three Quarter
10) Nissan Titan – 1,078, Up 10.3 Percent
Inexplicably, sales of the outgoing Nissan Titan seem to have modestly trended upward since the reveal and announcement of the 2016 model. Perhaps a bit of a halo effect? At any rate, Titan sales were up 10.3 percent for September, although overall volume was still a modest 1,078 units.
Photo 11/12   |   2015 Nissan Titan Front View
11) Honda Ridgeline – 2, Down 99.8 Percent
Honda’s loveable oddball still managed to move two units in September, despite being discontinued after the 2014 model year. Despite a slow downward sales spiral, Honda is committed to the Ridgeline concept, with an all-new model coming for 2017. It will be interesting to see how the new model stacks up to the redesigned Tacoma and the Canyon and Colorado.
Photo 12/12   |   2014 Honda Ridgeline RTL Front Three Quarters



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