Ford Ranger, Bronco Rumors Heat Up Again
New Model Chatter for Michigan Assembly Persists
We were tantalized a few months ago when rumors swirled about the Ford Ranger making a comeback to the U.S. market. Well, those rumors aren’t going away and are being echoed by the Detroit Free Press, an outlet close to the domestic auto industry. Officially, Ford is not releasing comment. However, the company has promised new product for the Wayne, Michigan plant, which currently builds the Focus and C-Max compacts. It’s no secret that trucks and SUVs are the hot, juicy center of the automotive market, with the re-introduction of the Chevrolet Colorado and GMC Canyon proving the popularity of midsize trucks.
Stoking the fires of intrigue further was a photo of the Brazil-market Ford Troller SUV testing in the desert posted by Ford Trucks Communications Director Mike Levine. The Free Press report also suggests the Bronco could make a comeback as well. We speculated in September whether a North American-bound Bronco would be a rebadged Everest SUV, a Ranger-based body-on-frame four-door midsize SUV, or the two-door Troller. Another possibility is that the next-generation Troller is under development as a global Bronco,and that a four-door variant is part of the plan.
Jeep doesn’t break out specific sales percentages between the short-wheelbase two-door Wrangler and four-door Wrangler Unlimited but has said the Unlimited accounts for “more than half.” Unofficially, we’ve heard the Unlimited accounts for as much as 70 percent of Wrangler sales. A four-door version of the Bronco is a near certainty if Ford expects to sell it in any significant volume. There’s a possibility Ford may make an announcement regarding the Ranger and Bronco at the 2016 Detroit Auto Show. Are you excited at the prospect of a comeback for Ford’s smaller pickup and legendary off-road SUV?
Source: Detroit Free Press