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  • October 2015 Truck Sales – Silverado Hot, Ford, Ram Cool

October 2015 Truck Sales – Silverado Hot, Ford, Ram Cool

Colorado, Canyon Continue to Gain Momentum

Nov 3, 2015
It’s been said pickup sales are a barometer of the nation’s economic health and optimism, and judging by that, the American economy is in decent shape. The usual Top Five pecking order is largely unchanged. However, the percentages have shifted around a bit, revealing some interesting trends. The Ford F-Series still leads the pack by a comfortable margin as an individual model. Combined Silverado and Sierra sales still slightly surpass Ford’s total. The F-Series had a modest gain of 3.3 percent for October. However, the Silverado showed a robust 10 percent gain for the month.
Midsize pickups continue to defy the naysayers, with the Tacoma up a healthy 17.1 percent, likely on the strength of the new 2016 model, and the Chevrolet Colorado and GMC Canyon have the first full year-over-year monthly sales comparisons, showing huge triple-digit growth. The Colorado has blown past the former second-place midsizer Nissan Frontier, racking up 7,059 sales in October. Special trims and the availability of a fuel-efficient turbodiesel option for 2016 promise to win new buyers to the truck. The Honda Ridgeline finally flatlines for October, with zero reported sales.
1) Ford F-Series – 65,500, Up 3.3 Percent
The F-Series doesn’t appear to be in any imminent danger of being knocked off its pedestal. However, the once-torrid growth rate for the F-Series has cooled somewhat. Ford continues to have issues with suppliers, which is constraining output of the popular F-150. Some dealers claim they could sell more if they could get more.
Photo 2/11   |   2016 Ford F 150 Limited Front Three Quarter 02
2) Chevrolet Silverado – 51,647, Up 10 Percent
The Silverado continues to gain momentum, with sales up an impressive 10 percent for the month. A restyle for the 2016 model year gives the truck a more modern, aggressive look, and seems to be resonating with buyers.
Photo 3/11   |   2016 Chevrolet Silverado High Country Front Three Quarter
3) Ram 1500/2500/3500 – 40,931, Up 3.0 Percent
Leading in percentage gains for much of 2014, the sales pace for Ram pickups has cooled off quite a bit. It still eked out a modest gain for October of 3 percent. The HD model features a top-spec Cummins cranking out a staggering 900 lb-ft of torque, making it the class leader in that category, for now.
Photo 4/11   |   2015 Ram 1500 Laramie Limited Crew Cab 4x4 Front Three Quarter 02
4) GMC Sierra – 18,521, Down 0.3 Percent
Unlike its bowtie-clad sibling, the Sierra had a slight decline for October, down 0.3 percent. However, 2015 has generally been kind to GMC’s fullsizer, with many months of gains. GMC also has historically been popular in urban and coastal areas, regions where Chevrolet doesn’t have as dominant a foothold.
Photo 5/11   |   2016 Gmc Sierra Elevation Left Front Angle
5) Toyota Tacoma – 15,233, Up 17.1 Percent
The Chevrolet Colorado may be the talk of the town at the moment, but the Tacoma still reigns at the top of the midsize sales charts. October sales were up a strong 17.1 percent. The redesigned 2016 model is starting to show up at dealers, and its combination of improved economy, better refinement, and more sophisticated technology is retaining current owners and conquesting some new ones.
Photo 6/11   |   2016 Toyota Tacoma TRD Sport Front Three Quarter Static 02
6) Toyota Tundra – 9,514, Down 0.1 Percent
Toyota’s fullsizer was down slightly for October, bringing the sales total to less than 10,000. Although it has never been a dominant player in the fullsize segment like the domestics, the Tundra may benefit from a halo effect once the new 2016 Nissan Titan reaches showrooms.
Photo 7/11   |   2015 Toyota Tundra 1794 Edition Front Three Quarter In Motion
7) Chevrolet Colorado – 7,059, Up 373.4 Percent
General Motors is laughing all the way to the bank on the success of the Colorado midsize pickup, defying the critics and doubters that said GM was taking a risk on the model. Transaction prices are high for the model, with top-trim models easily topping $40,000.
Photo 8/11   |   2015 Chevrolet Colorado Gearon Edition Front
8) Nissan Frontier – 4,764, Down 27.5 Percent
The former second-place midsizer is hanging in there but has now been handily surpassed by the Colorado. Unlike the Tacoma, the Frontier rolls into 2016 largely unchanged and largely unchanged from its debut in 2005. An all-new model based on the global NP300 Navara is expected in 2017 or 2018.
Photo 9/11   |   2015 Nissan Frontier Pro 4x Crew Cab
9) GMC Canyon – 2,415, Up 262.1 Percent
With the first full month of comparable year-over-year sales, the GMC Canyon is showing similar growth and popularity to the Colorado. Sales volume is roughly one-third that of the Chevrolet. However, the Canyon appeals to a slightly more affluent buyer, a trend that will likely continue with the forthcoming introduction of the Canyon Denali model.
Photo 10/11   |   2015 GMC Canyon Nightfall Edition Front Three Quarter
10) Nissan Titan – 882, Down 10.9 Percent
Both dealers and truck buyers are chomping at the bit for the availability of the all-new 2016 Titan, and we can’t blame them. The new truck is a substantial improvement over its stale predecessor in every conceivable measure. However, the current Titan does have its fan. If you’re one of them, now is a great time to buy, with generous incentives and discounts to clear out inventory to make way for the new model.
Photo 11/11   |   2015 Nissan Titan Front View

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