Chevy Touts Built-In 4G Connectivity of Silverado In New Ad
Spot Contrasts Ford F-150 As Being “Low-Tech”
You don’t have to be a rocket scientist to know that the fullsize truck market in the U.S. is as cutthroat as it gets, so any real or perceived advantages a brand can advertise, it will. Lately, General Motors has been aggressively promoting the 4G LTE connectivity of its vehicles. An early pioneer of vehicle telematics with OnStar, the rest of the industry is finally catching up to GM’s model of subscription-based embedded connectivity. However, one of the holdouts in the built-in connectivity area is Ford, which continues to believe that tech and connectivity integration with drivers’ existing mobile devices is the way to go. A compelling argument could be made for both models. However, Chevrolet is wasting no time in portraying the Ford F-150 as low-tech compared to the Silverado, which features the aforementioned built-in 4G connection.
In the somewhat humorous video, the host offers participants the choice of a Silverado High Country with OnStar 4G LTE, or an F-150 with a 1970s-era trailer and “Dolores,” their own personal assistant, complete with a typewriter and fax machine in the vintage trailer. Chevrolet emphasizes the virtues of its built-in 4G by claiming that the signal is “stronger than your smartphone” and can simultaneously support up to seven devices. You can watch the video below.
Source: Chevrolet via YouTube