Ford Dynamic Shuttle Service Starts Trials in Dearborn

Ford has enjoyed a privileged position over the last three decades as the best-selling vehicle in North America with the F-Series, and Ford models are also top-sellers in several other global markets. However, the company realizes the world of personal transportation is changing, and it has the choice of getting on board or being left behind. To that end, Ford is being proactive in developing ride-sharing software and has moved its Dynamic Shuttle program to the trial stage around its Dearborn campus.

The trial is part of the company’s larger Smart Mobility plan. In order to balance personal space, privacy, and convenience, the Ford Transit was selected as the vehicle of choice to best meet riders’ needs. Although seemingly similar to existing ride-on-demand apps, Ford claims Dynamic Shuttle is unique in that it can immediately determine the shuttle best suited to meet the ride request without extending the travel time of the riders already on the shuttle.

Ford envisions the service being an intermediate option between a personal vehicle and public transportation, potentially alleviating congestion in cities in developing nations. Traffic congestion has become a major issue in the developing world, with roads suddenly overwhelmed with vehicles they were not designed to accommodate. You can watch a video explaining the Dynamic Shuttle concept below.

Source: Ford